Break into new Markets!,
Alliance or Channel Partner Is The Answer To That

Empower Growth with Alliance Solutions

YOU (Alliance/Channel Partner) are the answer to many business problems. Being the extension of an organization to reach out to customers base or market that they haven’t reached, you know you are the answer when a company needs to scale and expand into new markets or even be the one to go and meet the customers in terms of product or services not easily understood by clients. Channel Partners are part of the success of a sales organization. You are important! So, it is also important to equip your people before embarking into partnerships.

Forbes - Virtual Sales | APACSMA
Selling Power | APACSMA
Business Management
APACSMA | Awards

We Are In Your Corner

Build Your Ultimate Solution

Developing Sales Team at Scale

Sales Management Coaching

Is your alliance facing challenges? Do your salespeople require more guidance and coaching? Are you keen on equipping your team with the essential skills and competencies for success?

Enter APACSMA. We specialize in transforming Sales Managers into well-rounded leaders capable of excelling in multiple dimensions: selling upwards, managing downwards, and inspiring their teams to achieve success through our sales and business alliances solutions.

We recognize that managing a diverse sales team is far from a one-size-fits-all endeavor. The demands can be draining, daunting, and, if not managed effectively, may lead to burnout or an exodus from your organization.

Our team of professionals is poised to help your leaders achieve well-rounded expertise. Through our sales management coaching sessions, our coaches collaborate with individuals to address their unique needs. Regardless of where they stand in their managerial journey, we are committed to helping them reach their goals. Having partnered with companies across diverse industries, we possess the insights to deliver effective coaching solutions for Sales Managers.

professional sales training

Fast Track Sales Performance

Sales Training Catalogue

Are you ready to take your sales team to the next level?

We’re here to help! Our sales training catalogue is designed to cater to the needs of all different roles, as well as if you are looking to upskill your team with industry-endorsed certification. Our team of experts has the knowledge and experience you need to guide your team and give them the edge they need to succeed.

We understand that when it comes to channel sales training, it can be difficult to identify which skills are most appropriate for your employees. We’ve got you covered! With our catalogue of courses and certifications, we will help identify which ones best suit your needs and ensure that they are applicable and significant for your employees’ needs or simply providing support with career progression and development, we’ve got you covered.

Design your own Bootcamp!

Workshop Request

As a channel partner, you’re well aware of the multitude of responsibilities on your plate. From limited resources in terms of time, budget, and expertise, ensuring your team receives top-notch training to hit the ground running with new products and services is paramount.

Relax, we’ve got you covered. Outsource all your sales training workshops to us—we’ll curate and facilitate them to perfection. No need to fret over material updates or expert sourcing—we handle it all.

Our workshops are led by field experts, ensuring participants benefit from their rich knowledge and experience. This engagement not only energizes your team but also empowers them with current niche trends and strategies, giving them a competitive edge.

When you partner with us, expect custom workshops meticulously crafted to meet your team’s needs, consistently surpassing expectations.

Workshop request

Have Up-to-date Skills


Is your sales team falling short of expectations? Struggling to gauge the potential of new recruits? Uncertain about the specific needs of your existing sales force?
Do you worry how to improve channel sales performance?

Enter APACSMA, your solution to these quandaries. Our standardized assessments offer objective insights into your team’s strengths and weaknesses, paving the way for tailored training programs to address specific areas that need improvement.

We provide a versatile assessment tool designed for universal application, facilitating the evaluation of your sales team. The Prior Learning Sales Skills Assessment is invaluable for identifying baseline sales skills and training requisites for new hires. Meanwhile, the Sales IQ Plus Assessment evaluates the mindset and approach of your existing sales team.

These assessments can be administered at your convenience—whether it’s pre or post-hiring or periodically throughout the year. The results are easily interpretable, enabling HR departments and managers to pinpoint knowledge gaps, enhance sales processes, and strategically implement impactful training programs.

Your Fractional Sales Training Partner

Sales Academy as-a-Service

Your commitment to results is unwavering. You’ve assembled a remarkable team, and you’re driven to see them excel. However, what if there were a way to empower them without the time-consuming burden of creating and managing sales training programs?

Time is your most precious resource, and your focus is on growing your client base, sealing deals, and ensuring the seamless operation of your company. This is where APACSMA steps in!

As a Sales Academy as-a-Service provider, we offer:

  1. Industry-endorsed curriculum and certifications, crafted and maintained by global experts.
  2. Easily accessible training materials, adopting a plug-and-play approach for learners.
  3. Tailored, role-based training that caters to the unique requirements of each role within your organization.

We shoulder the administrative responsibilities of customizing and implementing sales enablement solutions, training, freeing up your valuable time and resources. Moreover, we understand the significance of keeping your company abreast of the latest Sales trends, and we ensure our content consistently aligns with global standards through strategic partnership solutions.

Sales Academy as a service
Digital Sales Transformation

Align with Modern Sales Practices

Digital Sales Transformation

Let’s be honest: digital transformation isn’t easy. It’s a massive undertaking, and there are a lot of moving parts. You need to consider integration with multiple systems, budget constraints, and more—and that’s just the beginning of the list!

But our goal is simple: we want to help you achieve your digital sales transformation goals as quickly, efficiently, and cost-effectively as possible. We know how hard it is to keep up with the latest trends in technology, so we’ll work with you to identify areas where you can improve your business processes and workflow. Then we can develop a streamlined process that will help you move faster and more efficiently while still delivering an amazing customer experience every time.

And all without breaking the bank!

Looking for a custom solution?

Tell us your needs and we can find a solution tailored to your requirements.

They trust us.

AI Palette | APACSMA
Unearthed Production
Helen Selvanathan | APACSMA

What our client says

Zeenath is a diligent, meticulous and programmatic colleague. Her substance in providing new ideas, thought leadership and also combining her strength of good planning with knowledge in the subject matter added to our team's performance in the SMB arena.
Helen Selvanathan
Senior Director. SAP

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Customer Success training