As the leading resource for inside sales readiness, sales enablement and transformation, APACSMA’s Corporate Solutions Division has helped numerous adopt, transform, enable and enhance Virtual, Digital and Inside Sales functions across internal, external vendors and partner organisations through simplified and automated frameworks, methodologies, solutions, services and education.
APACSMA’s Award-Winning Sales Academy provides holistic sales education across various fields of sales disciplines and sales assessments and audits to verify sales mindset, sales skills and knowledge. Organizations benefit from ‘role-based’ plug and play courses, customisable trainings, courses, workshops and deep value from industry endorsed certifications.
APACSMA is an
APACSMA was founded by veteran sales expert Zeenath Kuraisha, who also serves as Singapore Chapter President, Global Mentor, and Expert Panellist for AA-ISP, Founding Fellow for Association of Professional Sales, and a Senior Member of the Forbes Business Council.
APACSMA has received numerous awards and accolades including
CEO and Founder
Asia Pacific Sales & Marketing Academy [APACSMA]
Zeenath Kuraisha, a global inside sales professional with more than 25 years of experience. Zeena founded and heads The E-University for Sales at Asia Pacific Sales & Marketing Academy Pte. Ltd. APACSMA is the leading authority and preeminent online academy for sales training, certification, degree programs, and associated sales consulting services. As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales education across field, inside, digital, virtual, and channel sales disciplines. It provides numerous comprehensive sales certification programs as well as skills and standards assessments for individuals and corporations. APACSMA is the only authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement.
Zeenath is a veteran sales expert with more than 25 years of experience and serves as Singapore Chapter President, Global Mentor, and Expert Panelist for AA-ISP, Founding Fellow for Association of Professional Sales, and as Senior Member of the Singapore Human Resource Institute. She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “50 Asia’s Women Leaders of the Year – 2016” by CMO Asia.
Founder and Chairman
AA-ISP [Global Inside Sales Association]
Founder and CEO
Institute of Sales Professionals
Due to the deep experience of APACSMA as well as the implementation of a detailed successful solution where SDRs managed to build a pipeline of qualified leads, keep the field-facing sales teams busy with meetings and appointments, and meet their KPIs, APACSMA was able to get executive buy-in and have an advocate in the Country Marketing Team.
APACSMA’s solution helped the local Dataiku SDR team members to outperform their counterparts globally, which led to an expansion past the APAC market and global scaling of the solution.
Each founder/student in the APAC accelerator was provided a working knowledge of how to implement an effective inside sales team that can identify, target, market to, and effectively articulate their USP (Unique Selling Proposition) so they can sell to their prospects. This allows each accelerator company to ramp up sales quickly, giving them a greater chance of success in the marketplace.
APACSMA’s solution helped the VMware team to outperform their newly established KPIs, where they exceeded their MQLs and SQLs and overachieved by 33%.
This was a project that had big targets with a limited budget. APACSMA was able to succeed by putting together virtual teams across multiple countries, put in place the operational process, systems and cadence, enabled them and made sure everyone was given numbers and goals to achieve the required goals in defined time and budget.
Lithan Academy, Singapore Polytechnic, and Knowledge Group are all educational institutions offering comprehensive programs. Partnering with each institution, APACSMA provided sales training classes and certifications, which included training for students in prospecting, lead generation, digital marketing, presentation skills, and general sales education.
After completion of the program, students were able to get industry-recognized certifications that help in their employment efforts, adding value for both the student and the hiring organization because they can be confident in the sales competency of the students with certifications. These types of certifications make the course offerings more desirable, which directly led to more registrations for each education institution.
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