About Us

Asia Pacific Sales & Marketing Academy Pte Ltd was incorporated on 2013. The first company incorporated in 2002 SQDI, Service Quality Dimensions International focused on helping companies improve customer focused practices, processes and Worldwide TeleConsult was to help companies with implementing and improving customer led telesales practices. Asia Pacific Sales & Marketing Academy, also shortly and fondly referred to as APACSMA, was a merger of both entities to support organizations implement and improve customer focused telesales practices, to provide an industry accredited sales academy with sales role based certifications and revenue enablement advisory. The organization was structured as 2 business units, one focused on educational practices and another focused on revenue and telesales advisory.

Education and Sales Academy Division:
APACSMA’s Award-Winning Sales Academy provides holistic sales education across various fields of sales disciplines and sales assessments and audits to verify sales mindset, sales skills and knowledge. Organizations benefit from ‘role-based’ plug and play sales courses, customisable trainings, courses, workshops and deep value from industry endorsed certifications.

Revenue and TeleSales Advisory Division:
As the leading resource for inside sales readiness, sales enablement and transformation, APACSMA’s Corporate Solutions Division has helped numerous adopt, transform, enable and enhance Virtual, Digital and Inside Sales functions across internal, external vendors and partner organisations through simplified and automated frameworks, methodologies, solutions, services, sales certifications, sales courses and education.

Our Journey

1988
2000
2003
2004
2010
2013
2015
2016
2017
2018
2019
2020
2021
2022

First Experience with Sitel Singapore. Exposure to various inbound and outbound concepts. Top Sales Recognition.
• Born as Service Quality Dimensions International. Supported various telemarketing and tele sales setups.
Awarded Singapore National Accredited NSRS and Service Excellence Auditor Cert.
Called to support Microsoft's Most Important Global Tele project
Implemented and Supported Microsoft, Oracle, SAP, Google, Apple, NetApp and Cisco Programs.
Well-known for Contact Centre and Tele Sales Championship. After supporting various major brands and organizations, company was rebranded and incorporated as Asia Pacific Sales & Marketing Academy to focus on sales specialisation.
APACSMA championed and sponsored various Global Sales Communities into Singapore. Became an APAC and Middle East Arm for Global Inside Sales Association. Recognized as an APAC Leader for Inside Sales Education.
Became an Approved Training Org and Assessment Centre for Association of Professional Sales, UK. Introduced Global Sales Standards, Provided Diploma and Degree in Sales Pathways.
Became an Approved Program Partner for Singapore Government Inside Sales and Digital Sales Enablement and Transformation Program. Singapore companies would be able to claim 4 months salary support in addition to 70% course fee subsidy.
APACSMA Championed and Sponsored Enterprise Sales Forum into Singapore.
Further Major Brands and New Logos Acquired. Strengthened Partnership with Global Industry Bodies to Champion Global Standards and Global Sales Education.
Strengthened Partnership with Singapore government up to 4 months salary funding & Collaboration on Malaysian Digital Economy through Knowledge Group of Companies.
Strengthened Partnership with Association of Professional Sales and Global Inside Sales Association.
Launched Data Science Career Conversion Programme under APACSMA.

Partnerships and Recognitions

APACSMA Partnerships

Programme Partner for E2i Singapore via WSG. APACSMA is an Authorized Provider of Singapore government-funded sales training with subsidized investment for professional advancement.
Strategic Education and Delivery Partner for The Global Inside Sales Association.
Strategic Partner for Institute of Sales Professionals in Asia.

Community Involvement

In addition to the above, APACSMA is an active member of

AA-ISP – The Global Inside Sales Association
ISP – The Institute for Sales Professionals
Forbes Sales Community
Gartner Sales Peer Community
Sales Enablement Society

Awards and Recognitions:

APACSMA has received numerous awards and accolades including

‘Asia Pacific Enterprise Awards 2022’ for Fast Enterprise Category
Best Corporate Training Provider’ by HRM Asia Readers Choice
‘Best Sales Development Programme’ by Times Ascent,
‘Best Sales Training Provider’ by Human Resources Vendors, and
‘Best Corporate Leadership Programme’ by HRM Asia Readers Choice.

About APACSMA Leadership Team Who are Committed to Your Success!

CEO and Founder

Zeenath Kuraisha

Asia Pacific Sales & Marketing Academy [APACSMA]

APACSMA was founded by veteran sales expert Zeenath Kuraisha, who also serves as Singapore Chapter President, Global Mentor, and Expert Panellist for AA-ISP, Founding Fellow for The Institute of Sales Professionals UK,Senior Member of the Forbes Business Council and Virtual Sales Community Leader and Gartner Sales Peer Community Ambassador.

Zeenath Kuraisha has served many global inside sales organizations. Zeena founded and heads The E-University for Sales at Asia Pacific Sales & Marketing Academy Pte. Ltd.

APACSMA is the leading authority and preeminent online academy for sales training, sales courses, certification, degree programs, and associated sales consulting services. As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales courses and education across field, inside, digital, virtual, and channel sales disciplines. It provides numerous comprehensive sales certification programs and sales courses as well as skills and standards assessments for individuals and corporations. APACSMA is the only authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement.

She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “50 Asia’s Women Leaders of the Year – 2016” by CMO Asia.

Our Partners Who are Committed to Your Success

Bringing advanced learning technology, expert content and self-owned learning experience!

Some of Our Clients

Designing better experiences is a journey. Here are the stories behind the solutions.

APACSMA under the leadership of Zeenath and her team have championed the need for professionally qualified sales professionals across the world. We have been overwhelmed by their professionalism and competence to deliver sales qualifications across the entire region.

Zeenath is an effective trainer with a solid background in modern sales and marketing techniques. She exercises competence in client service, teambuilding, creativity & team effectiveness. Her spirited and innovative approach to training is filled with ideas and skills that transform employees into core assets.

I sought guidance from Zeenat to motivate and guide my inside sales team about the career prospects in the profession and the best practices. She did a great job during her interactions with young women from my team with varying backgrounds!

Zeenath as the leader for APACSMA is one who demonstrate by example. She is passionate in what she does, which is providing effective training, and is dependable when delivering what she promised.

APACSMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC. She has also proved to be a great mentor providing direction and support. Kudos to her and the team.

Join Our Professional Network

Together we are stronger to create the future we want. Bringing together a global community of sales professionals, change makers, thinkers leaders, and beyond to drive the change for the greater collective good. Learn more about new sales courses and certifications.