Elevate Your
Sales Excellence

In 2002, Service Quality Dimensions International (SQDI) began its journey, committed to transforming how businesses engage with their customers worldwide. From the outset, our goal was clear: to enhance customer-focused practices and processes, ensuring every interaction left a lasting positive impression.

Parallelly, Worldwide TeleConsult emerged with a pioneering vision in 2002—to revolutionize telesales through customer-centric strategies. Our focus on personalized interactions aimed to not only drive sales but also foster deeper customer relationships.

The convergence of these pioneering entities culminated in a landmark moment in 2013 with the inception of Asia Pacific Sales & Marketing Academy Pte Ltd (APACSMA). Born from the merger of SQDI and Worldwide TeleConsult, APACSMA was uniquely positioned to empower organizations with comprehensive solutions for implementing and refining customer-focused telesales practices and to redefine professional education in sales and marketing. Central to our mission was develop more customer-focused sales professionals.

Revenue and Digital Sales Advisory Division:
APACSMA’s Corporate Solutions Division is renowned as the leading resource for inside sales readiness, sales enablement, and transformation. This division specialize in helping organizations adopt, transform, enable, and enhance digital, inside, and virtual sales functions. Utilizing simplified and automated frameworks, methodologies, and solutions, APACSMA supports internal teams, external vendors, and partner organizations. Our comprehensive suite of services includes sales enablement solutions, services, a marketplace and platform for sales trainers “Sales Trainers Hub” and sales programs aimed at driving measurable sales growth and operational excellence.

Education and Sales Academy Division:
APACSMA’s EUniversity for Sales provides holistic professional sales training across various disciplines. Our approach includes comprehensive sales assessments and audits to verify sales mindsets, skills, and knowledge. Organizations can gain access to customizable, plug-and-play role-based sales courses, workshops, and industry-certified certifications. APACSMA’s educational philosophy prioritizes practical application over theoretical instruction, delivering substantial value to participants aiming to excel in their sales endeavors.

As APACSMA continues to lead the charge in transforming sales and customer experience practices, our dedication to fostering talent and driving business success remains unwavering. By bridging the gap between education and industry needs, APACSMA empowers individuals and organizations to thrive in a dynamic and competitive global marketplace.

Our Journey

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First Experience with Sitel Singapore. Exposure to various inbound and outbound concepts. Top Sales Recognition.
• Born as Service Quality Dimensions International. Supported various telemarketing and tele sales setups.
Awarded Singapore National Accredited NSRS and Service Excellence Auditor Cert.
Called to support Microsoft's Most Important Global Tele project
Implemented and Supported Microsoft, Oracle, SAP, Google, Apple, NetApp and Cisco Programs.
Well-known for Contact Centre and Tele Sales Championship. After supporting various major brands and organizations, company was rebranded and incorporated as Asia Pacific Sales & Marketing Academy to focus on sales specialisation.
APACSMA championed and sponsored various Global Sales Communities into Singapore. Became an APAC and Middle East Arm for Global Inside Sales Association. Recognized as an APAC Leader for Inside Sales Education.
Became an Approved Training Org and Assessment Centre for Association of Professional Sales, UK. Introduced Global Sales Standards, Provided Diploma and Degree in Sales Pathways.
Became an Approved Program Partner for Singapore Government Inside Sales and Digital Sales Enablement and Transformation Program. Singapore companies would be able to claim 4 months salary support in addition to 70% course fee subsidy.
APACSMA Championed and Sponsored Enterprise Sales Forum into Singapore.
Further Major Brands and New Logos Acquired. Strengthened Partnership with Global Industry Bodies to Champion Global Standards and Global Sales Education.
Strengthened Partnership with Singapore government up to 4 months salary funding & Collaboration on Malaysian Digital Economy through Knowledge Group of Companies.
Strengthened Partnership with Association of Professional Sales and Global Inside Sales Association.
Launched Data Science Career Conversion Programme under APACSMA.
Strengthened Partnership with Employment and Employability Institute (E2i) to provide government funded sales programmes to the hiring companies in Singapore.
Launched Certified AI Sales Specialist programme under APACSMA.

Vision Statement

“To pioneer a world-class Sales Academy renowned for delivering unparalleled education solutions, empowering companies and individuals to achieve sales excellence globally.”

Mission Statement

Our mission is to equip businesses and professionals with cutting-edge sales training and certification programs that enhance customer experience, foster skill development, and elevate standards in the sales profession. Through strategic partnerships and continuous improvement, we aim to consistently rank among the top three sales academies worldwide.

Our Culture

Commitment to Excellence
We uphold a steadfast commitment to excellence in everything we do, striving to deliver the highest standards of sales education and advisory services. Our dedication to quality ensures that every interaction, course, and program exceeds expectations, fostering success for both individuals and organizations.

Innovation in Learning
We embrace innovation to continuously enhance the learning experience. By integrating cutting-edge methodologies and technologies into our sales training and certification programs, we empower our clients to stay ahead in a rapidly evolving sales landscape.

Empowerment through Education
We believe in the transformative power of education. Through comprehensive sales assessments, customized training modules, and role-based certifications, we empower individuals and businesses to achieve their full potential, driving personal and professional growth.

Customer-Centric Approach
Customer experience is at the heart of our operations. We prioritize understanding and meeting the unique needs of our clients, ensuring that our solutions are not only effective but also resonate deeply with their objectives and challenges.

Global Leadership
Aspired to be among the top three sales academies globally, we lead by example in setting industry standards and practices. Through global insights, strategic partnerships, and a diverse team of experts, we pioneer advancements that shape the future of sales education worldwide.

Partnerships and Recognitions

APACSMA Partnerships

Sales Programme Partner for E2i Singapore via Workforce Singapore to provide Career Conversion and Place and Train Programme
APACSMA is an Authorized Provider of Singapore government-funded sales training with subsidized investment for professional advancement.
Approved Training Organization for Institute of Sales Professionals in Asia.

Community Involvement

Emblaze (previously AA-ISP – The Global Inside Sales Association)
ISP – The Institute for Sales Professionals
Forbes Sales Community
Gartner Sales Peer Community
Sales 3.0
Sales Collective
Women Sales Pro

Awards and Recognitions:

APACSMA has received numerous awards and accolades including
Global Top 10 Best Virtual Sales Training Companies recognition by Selling Power Magazine
Best Corporate Training Provider by HRM Asia Readers Choice
Asia Pacific Enterprise Awards 2022 for Fast Enterprise Category
Asia’s Educational Excellence Award 2021 for Educational Institute with Best Academic & Industry Interface by CMO Asia
Best Sales Development Programme by Times Ascent
Best Asia Leadership Consultant by HRM Asia
Best Corporate Leadership Programme by HRM Asia
Best Sales Training Programme by Human Resources Asia
Best Sales Development Programme by Global Training Leadership Awards
Best Brand Award 2018/19 by CMO Asia
Management Excellence by Singapore Business Review
Best Digital Training Provider by Human Resources Asia
Top 100 Leaders in Education by Global Forum for Education and Learning
Most Trustworthy Companies of the Year 2017

About APACSMA Management Team Who are Committed to Your Success!

CEO and Founder

Zeenath Kuraisha

Asia Pacific Sales & Marketing Academy [APACSMA]

APACSMA was founded by veteran sales expert Zeenath Kuraisha, who also serves as Singapore Chapter President, Global Mentor, and Expert Panellist for AA-ISP, Founding Fellow for The Institute of Sales Professionals UK, Senior Member of the Forbes Business Council and Virtual Sales Community Leader and Gartner Sales Peer Community Ambassador.

Zeenath Kuraisha has served many global inside sales organizations. Zeena founded and heads The E-University for Sales at Asia Pacific Sales & Marketing Academy Pte. Ltd.

APACSMA is the leading authority and preeminent online academy for sales training, sales courses, certification, degree programs, and associated sales consulting services. As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales courses and education across field, inside, digital, virtual, and channel sales disciplines. It provides numerous comprehensive sales certification programs and sales courses as well as skills and standards assessments for individuals and corporations. APACSMA is the only authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement.

She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “50 Asia’s Women Leaders of the Year – 2016” by CMO Asia.

What Sets APACSMA Apart

Structured Learning Pathways

APACSMA offers a meticulously designed learning path for every sales role, ensuring each learning path is equipped with the necessary sales skills and competencies.

Industry-Relevant Certification Programmes

APACSMA collaborates with recognized global certification bodies to offer industry-relevant certification programmes that meet current market demands.

Blended Learning Approach

Combining e-learning with live personalized coaching and mentoring sessions, APACSMA ensures a comprehensive and flexible self-paced learning experience.

Personalized Coaching Integration

APACSMA integrates personalized coaching into its learning paths, providing tailored guidance and support to enhance individual performance.

Practical, Hands-On Training

APACSMA emphasizes practical training with real-world applications, enabling learners to apply their knowledge directly to their sales roles and achieve immediate results.

Unlocking Potential with Comprehensive Assessments

APACSMA transforms professional development with a range of integrated assessments, unlocking individual and team potential for exceptional growth.

Real-World Community Integration

APACSMA enhances community integration by offering practical, real-world applications that allow learners to immediately apply their skills, deepening understanding and retention.

Some of Our Clients

Success Stories from Our Amazing Clients

APACSMA under the leadership of Zeenath and her team have championed the need for professionally qualified sales professionals across the world. We have been overwhelmed by their professionalism and competence to deliver sales qualifications across the entire region.

Zeenath is an effective trainer with a solid background in modern sales and marketing techniques. She exercises competence in client service, teambuilding, creativity & team effectiveness. Her spirited and innovative approach to training is filled with ideas and skills that transform employees into core assets.

I sought guidance from Zeenat to motivate and guide my inside sales team about the career prospects in the profession and the best practices. She did a great job during her interactions with young women from my team with varying backgrounds!

Zeenath as the leader for APACSMA is one who demonstrate by example. She is passionate in what she does, which is providing effective training, and is dependable when delivering what she promised.

APACSMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC. She has also proved to be a great mentor providing direction and support. Kudos to her and the team.

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