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  • enquiry@apacsma.com
  • +65 6653 4249
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APACSMA Corporate Logo
  • Home
  • Sales Academy
    • For Corporates and Businesses
  • Sales Enablement Services
  • Grants
  • About
    • About Us
    • Resources
  • Contact Us
APACSMA Corporate Logo
  • Home
  • Sales Academy
    • For Corporates and Businesses
  • Sales Enablement Services
  • Grants
  • About
    • About Us
    • Resources
  • Contact Us
APACSMA Corporate Logo

About Us

Corp Sol

As the leading resource for inside sales readiness, sales enablement and transformation, APACSMA’s Corporate Solutions Division has helped numerous adopt, transform, enable and enhance Virtual, Digital and Inside Sales functions across internal, external vendors and partner organisations through simplified and automated frameworks, methodologies, solutions, services, sales certifications, sales courses and education.

APACSMA’s Award-Winning Sales Academy provides holistic sales education across various fields of sales disciplines and sales assessments and audits to verify sales mindset, sales skills and knowledge. Organizations benefit from ‘role-based’ plug and play sales courses, customisable trainings, courses, workshops and deep value from industry endorsed certifications.

APACSMA Logo

APACSMA is an

  1. Authorized Provider of Singapore government-funded sales training with subsidized investment for professional advancement
  2. Strategic Education and Delivery Partner for The Global Inside Sales Association
  3. Strategic Partner for Institute of Sales Professionals

APACSMA was founded by veteran sales expert Zeenath Kuraisha, who also serves as Singapore Chapter President, Global Mentor, and Expert Panellist for AA-ISP, Founding Fellow for The Institute of Sales Professionals UK  and a Senior Member of the Forbes Business Council.

APACSMA has received numerous awards and accolades including

  1. ‘Asia Pacific Enterprise Awards 2022’ for Fast Enterprise Category
  2. Best Corporate Training Provider’ by HRM Asia Readers Choice
  3. ‘Best Sales Development Programme’ by Times Ascent,
  4. ‘Best Sales Training Provider’ by Human Resources Vendors, and
  5. ‘Best Corporate Leadership Programme’ by HRM Asia Readers Choice
APACSMA | Forbes Council 2022
APEA 2022 Regional Edition
Readers Choice Awards 2022 | APACSMA
APACSMA | Awards
APACSMA | Awards
APACSMA | Awards

APACSMA Business Journey

  1. 2000
  2. 2003
  3. 2004
  4. 2010
  5. 2013
  6. 2015
  7. 2016
  8. 2017
  9. 2018
  10. 2019
  11. 2020
  12. 2021
  13. 2022
  1. Incorporated Service Quality Dimensions International

    Supported various telemarketing and tele sales setups
  2. Awarded with National Accredited NSRS and Service Excellence Auditor Cert

  3. Supported Microsoft in a Global Tele project

  4. Implemented and Supported Microsoft, Oracle, SAP, Google, Apple, NetApp and Cisco Programs

  5. Rebranded and Incorporated as Asia Pacific Sales & Marketing Academy

    Well-known for Contact Centre and Tele Sales Championship after supporting various major brands and organizations. Rebranded to champion sales and inside sales education.
  6. APACSMA Championed and Sponsored Global Sales Communities into Singapore and Across APAC. Became an APAC and Middle East Arm for Global Inside Sales Association

    Recognized as an APAC Leader in Inside Sales
  7. Became an Approved Training Org and Assessment Centre for Association of Sales, UK

    Introduced Global Sales Standards, Diploma and Degree in Sales Pathways
  8. Appointed as a Strategic Partner for e2i Singapore for Inside Sales and Digital Sales Talent Enablement and Transformation in Singapore. Awarded 'Best Corporate Leadership Programme', 'Best Asia Leadership Consultant' by HRM Readers Choice, 'Best Sales Training Programme' by Human Resources Asia, 'Best Sales Development Programme' at 4th Global Training Development Leadership by Times Ascent and Singapore Business Review Management Excellence Award.

    Singapore companies would be able to claim 3 months salary support in addition to 70% course fee subsidy
  9. APACSMA Championed and Sponsored Enterprise Sales Forum into Singapore. Best Asia Brand Award by CMO Asia.

  10. Further Major Brands and New Logos Acquired. Awarded with 'Best Digital Training Provider' by Human Resources Asia and ‘Top 100 Leaders in Education’ by Global Forum for Education and Learning.

  11. Strengthened Partnership with Singapore government up to 4 months salary funding & Collaboration on Malaysian Digital Economy

  12. Strengthened Partnership with Association of Professional Sales and Global Inside Sales Association. Became an Approved Endorsed Training Organization for Institute of Sales Professional. Awarded with Asia's Education Excellence Award 2021 for Educational Institute with Best Academic & Industry Interface.

  13. Awarded as 'Fast Enterprise' in Asia Pacific Enterprise Awards 2022 Regional Edition, 'The Best Corporate Training Provider' by HRM Readers Choice Award and Global Top 20 Virtual Sales Training Companies recognition by Selling Power Magazine!

Our Leadership Team Who are Committed to Your Success

APACSMA | CEO Zeenath Kuraisha

CEO and Founder

Zeenath Kuraisha

Asia Pacific Sales & Marketing Academy [APACSMA]

Zeenath Kuraisha, a global inside sales professional with more than 25 years of experience. Zeena founded and heads The E-University for Sales at Asia Pacific Sales & Marketing Academy Pte. Ltd. APACSMA is the leading authority and preeminent online academy for sales training, sales courses, certification, degree programs, and associated sales consulting services. As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales courses and education across field, inside, digital, virtual, and channel sales disciplines.  It provides numerous comprehensive sales certification programs and sales courses as well as skills and standards assessments for individuals and corporations. APACSMA is the only authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement. 

Zeenath is a veteran sales expert with more than 25 years of experience and serves as Singapore Chapter President, Global Mentor, and Expert Panelist for AA-ISP, Founding Fellow for The Institute of Sales Professionals UK, and as Senior Member of the Singapore Human Resource Institute.  She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “50 Asia’s Women Leaders of the Year – 2016” by CMO Asia. 

Bob Perkins

Founder and Chairman

Bob Perkins

AA-ISP [Global Inside Sales Association]

Andrew Hough

Founder and CEO

Andrew Hough

Institute of Sales Professionals

Our Partners Who are Committed to Your Success

Bringing advanced learning technology, expert content and self-owned learning experience!

APACSMA | UK ISP (Institute of Sales Professionals) Endorsed Training Partner
APACSMA Partner
APACSMA Partner
APACSMA Partner
APACSMA | Partners
APACSMA | Partners

Our Value System

Our Core Values are at the heart of our business. They define who we are, how we work and guide how we act with each other and with other stakeholders. They’re our DNA.​

#StrivingforImprovement

By being curious, daring, and taking a calculated risk. We are flexible, nimble, agile, and we embrace change to be always be aligned to serve industry needs.

#Integrity&Trust

Maintain an open and transparent relationship with our students and customers.​

#CustomerFirst (i.e. Customer Experience and Excellence)

Customer centricity and customer experience is our core.

#Simplicity

To break complexity in our program and process design to provide the best customer and student experience.

Some of Our Clients

APACSMA | AI Palette
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | SLP
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
Unearthed Production | APACSMA
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference
APACSMA | Sales Work Reference

Designing better experiences is a journey. Here are the stories behind the solutions.

Due to the deep experience of APACSMA as well as the implementation of a detailed successful solution where SDRs managed to build a pipeline of qualified leads, keep the field-facing sales teams busy with meetings and appointments, and meet their KPIs, APACSMA was able to get executive buy-in and have an advocate in the Country Marketing Team.

APACSMA’s solution helped the local Dataiku SDR team members to outperform their counterparts globally, which led to an expansion past the APAC market and global scaling of the solution.

Each founder/student in the APAC accelerator was provided a working knowledge of how to implement an effective inside sales team that can identify, target, market to, and effectively articulate their USP (Unique Selling Proposition) so they can sell to their prospects. This allows each accelerator company to ramp up sales quickly, giving them a greater chance of success in the marketplace.

APACSMA’s solution helped the VMware team to outperform their newly established KPIs, where they exceeded their MQLs and SQLs and overachieved by 33%. 

This was a project that had big targets with a limited budget. APACSMA was able to succeed by putting together virtual teams across multiple countries, put in place the operational process, systems and cadence, enabled them and made sure everyone was given numbers and goals to achieve the required goals in defined time and budget. 

Lithan Academy, Singapore Polytechnic, and Knowledge Group are all educational institutions offering comprehensive programs. Partnering with each institution, APACSMA provided sales training classes and certifications, which included training for students in prospecting, lead generation, digital marketing, presentation skills, and general sales education.

After completion of the program, students were able to get industry-recognized certifications that help in their employment efforts, adding value for both the student and the hiring organization because they can be confident in the sales competency of the students with certifications. These types of certifications make the course offerings more desirable, which directly led to more registrations for each education institution. 

Success Stories from Our Amazing Clients

  • Sonja Piontek - Award Winning Marketer / Keynote Speaker / Bestselling Author / Entrepreneur
    APACSMA | Speaker - Sonja Piontek
    Zeena is a high energy professional that simply gets things done. She was instrumental in introducing me to the Association of Professional Sales and her global sales community. It is always a pleasure to work with her and I hope I will have many more opportunities to do so in the future!
  • Brad Elrod - Sales Director, Saleshood
    APACSMA | Brad Elrod
    As a front-runner in leading development of the sales profession through partnership with the government of Singapore, Zeena and her team have a keen insight and track record in the sales and marketing profession of APAC.
  • Narayanachar - MP Vice President, Business Development APAC, Denave
    APACSMA | Inside Sales Leader - Narayanachar
    Experience matters!! APACSMA has demonstrated their experience and understanding about the Inside Sales set-up, training and sales courses, which is highly appreciated.
  • Jill Tracy - Director of Global Sales Operations - Business Applications, Microsoft
    APACSMA | Jill Tracy
    Zeena was a pleasure to work with. She helped drive important customer & partner focused initiatives to increase satisfaction and enhance the customer/partner experience. Zeena is very motivated, collaborative and resourceful.
  • Helen Selvanathan - Senior Director. SAP
    APACSMA | Channel and Partners Advisor - Helen Selvanathan
    Zeenath is a diligent, meticulous and programmatic colleague. Her substance in providing new ideas, thought leadership and also combining her strength of good planning with knowledge in the subject matter added to our team's performance in the SMB arena.
  • Tifenn Dano Kwan - Chief Marketing Officer, Collibra
    APACSMA | Tifenn Dano Kwan
    I had the privilege to work with Zeenath on numerous campaigns and programs and appreciated her team spirit and ability to adapt to any situation in order to find solutions that would fit with requirements from disparate entities. I valued her knowledge of telemarketing and incorporated her advices and proposals into my own campaigns.
  • Ronnie Jones - Senior Vice President, Invictus Solutions BPO
    APACSMA Logo
    Zeenath approach is to balance the customer experience with the needs of the company in mind to deliver the best for both. Her balanced approach to taking care of business with the customer in the forefront makes her successful in all she does.

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Together we are stronger to create the future we want. Bringing together a global community of sales professionals, change makers, thinkers leaders, and beyond to drive the change for the greater collective good. Learn more about new sales courses and certifications. 

“APACSMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC.”

“We are committed to your success”

ZEE SIGN
Zeenath Kuraisha – CEO

We are optimists who love to work

together

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Awards and Recognitions

APEA 2022 Regional Edition
APACSMA | Forbes Council 2022
Readers Choice Awards 2022 | APACSMA
APACSMA | Awards
APACSMA | Awards
APACSMA | Awards
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APACSMA | Forbes 2022 Council

For Corporates & Businesses

Sales Certifications
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Inside Sales Audit
Partner Sales Enablement
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Sales Certifications
Sales Mindset Assessment
Prior Learning Assessment
Coaching

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