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Our Story - Birth and Growth of The Global E-University of Sales
First Experience with Sitel Singapore
Exposure to various inbound and outbound concepts. Top Sales Recognition.Born as Service Quality Dimensions International
Supported various telemarketing and tele sales setupsAwarded Singapore National Accredited NSRS and Service Excellence Auditor Cert
Called to support Microsoft's Most Important Global Tele project
Implemented and Supported Microsoft, Oracle, SAP, Google, Apple, NetApp and Cisco Programs
Rebranded and Incorporated as Asia Pacific Sales & Marketing Academy
Well-known for Contact Centre and Tele Sales Championship after supporting various major brands and organizations. Rebranded to champion sales and inside sales education.APACSMA Championed and Sponsored Global Sales Communities Introduction into Singapore and Across APAC. Became an APAC and Middle East Arm for Global Inside Sales Association
Recognized as an APAC Leader in Inside SalesBecame an Approved Training Org and Assessment Centre for Association of Sales, UK
Introduced Global Sales Standards, Diploma and Degree in Sales PathwaysBecame an Approved Program Partner for Singapore Government Inside Sales and Digital Sales Enablement and Transformation Program
Singapore companies would be able to claim 3 months salary support in addition to 70% course fee subsidyAPACSMA Championed and Sponsored Enterprise Sales Forum into Singapore
Further Major Brands and New Logos Acquired. Strengthened Partnership with Global Industry Bodies to Champion Global Standards and Global Sales Education
Strengthened Partnership with Singapore government up to 4 months salary funding & Collaboration on Malaysian Digital Economy
Strengthened Partnership with Association of Professional Sales and Global Inside Sales Association
About Us
APACSMA (Asia Pacific Sales & Marketing Academy) is the leading authority and preeminent online academy for sales courses and certifications, sales training, degree programs, and associated sales consulting services.
As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales courses and certifications across field, inside, digital, virtual, and channel sales disciplines. It provides numerous comprehensive sales courses and certification programs as well as sales training, skills and standards assessments for individuals and corporations. APACSMA is the authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement.
As the leading resource for sales consulting services, APACSMA Corporate Solutions Division has helped numerous organizations ramp their go-to-market efforts, pipeline building and revenue attainments through advisory programs, sales enablement and personalized trainings.
Sales Courses and Certifications
It provides numerous comprehensive sales courses and certification programs as well as sales training, skills and standards assessments for individuals and corporations. APACSMA is the authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement. As the leading resource for sales consulting services, APACSMA has helped numerous organizations ramp up their go-to-market efforts, pipeline building and revenue generation through sales training, advisory programs, sales enablement and personalized trainings.
APACSMA is an Authorized Delivery Partner with the AA-ISP, the US-based global industry association focused on Inside Sales organizational success, as well as a partner with the Association of Professional Sales in UK, and an Appointed Program Partner with Singapore Government Agency to provide Inside and Digital Sales transformation. An award winning sales academy for sales courses and certifications, APACSMA was founded by veteran sales expert Zeenath Kuraisha, who also serves as Singapore Chapter President, Global Mentor, and Expert Panelist for AA-ISP, Founding Fellow for Association of Professional Sales, and a Senior Member of the Forbes Business Council. APACSMA has received numerous awards and accolades including
- ‘Best Sales Development Programme’ by Times Ascent,
- ‘Best Sales Training Provider’ by Human Resources Vendors, and
- ‘Best Corporate Leadership Programme’ by HRM Asia Readers Choice.
Our Leadership Team Who are Committed to Your Success
CEO and Founder
Zeenath Kuraisha
Asia Pacific Sales & Marketing Academy [APACSMA]
Zeenath Kuraisha, a global inside sales professional with more than 25 years of experience. Zeena founded and heads The E-University for Sales at Asia Pacific Sales & Marketing Academy Pte. Ltd. APACSMA is the leading authority and preeminent online academy for sales training, certification, degree programs, and associated sales consulting services. As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales education across field, inside, digital, virtual, and channel sales disciplines. It provides numerous comprehensive sales certification programs as well as skills and standards assessments for individuals and corporations. APACSMA is the only authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement.
Zeenath is a veteran sales expert with more than 25 years of experience and serves as Singapore Chapter President, Global Mentor, and Expert Panelist for AA-ISP, Founding Fellow for Association of Professional Sales, and as Senior Member of the Singapore Human Resource Institute. She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “50 Asia’s Women Leaders of the Year – 2016” by CMO Asia.
Founder and Chairman
Bob Perkins
AA-ISP [Global Inside Sales Association]
Founder and CEO
Andrew Hough
Association of Professional Sales [APS]
Our Partners Who are Committed to Your Success
We have partnered with LinkedIn and SAP to provide a collaborative learning experience with new feature!
Our Value System
Our Core Values are at the heart of our business. They define who we are, how we work and guide how we act with each other and with other stakeholders. They’re our DNA.
#StrivingforImprovement
By being curious, daring, taking a calculated risk. We are flexible, nimble, agile, and embrace change.
#Integrity&Trust
Maintain an open and transparent relationship with our students and customers.
#CustomerFirst
Customer centricity and customer experience is our core.
#Simplicity
To break complexity in our product design to delivery to customer experience.
Some of Our Clients
Success Stories from Our Amazing Clients
I recently joined a Certificate in Remote Working and Virtual Sales conducted by Knowledge Works and Zeenath was the trainer for 25 personnel from different backgrounds of industry. The virtual training was conducted for 5 days, I am truly amazed at how Zeenath scheduled her daily routine. She introduced me to a new perspective on how I could improve my productivity while working remotely from home, provide us with useful tips to achieve work-life balance.- Zeena is a high energy professional that simply gets things done. She was instrumental in introducing me to the Association of Professional Sales and her global sales community. It is always a pleasure to work with her and I hope I will have many more opportunities to do so in the future!
- As a front-runner in leading development of the sales profession through partnership with the government of Singapore, Zeena and her team have a keen insight and track record in the sales and marketing profession of APAC. FRONTLINE Selling is partnering with APACSMA as the ideal partner to extend our coverage in to the APAC region to provide a global reach in the deployment of our Social Sales Enablement platform.
- Experience matters!! APAC SMA has demonstrated their experience and understanding about the Inside Sales set-up and training, which is highly appreciated.
- I had the privilege to work with Zeenath on numerous campaigns and programs and appreciated her team spirit and ability to adapt to any situation in order to find solutions that would fit with requirements from disparate entities. I valued her knowledge of telemarketing and incorporated her advices and proposals into my own campaigns.
- Zeenath approach is to balance the customer experience with the needs of the company in mind to deliver the best for both. Her balanced approach to taking care of business with the customer in the forefront makes her successful in all she does.
- Zeena was a pleasure to work with. She helped drive important customer & partner focused initiatives to increase satisfaction and enhance the customer/partner experience. Zeena is very motivated, collaborative and resourceful.
- Zeenath is a diligent, meticulous and programmatic colleague. Her substance in providing new ideas, thought leadership and also combining her strength of good planning with knowledge in the subject matter added to our team's performance in the SMB arena.
“APACSMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC.”
“We are committed to your success”
Zeenath Kuraisha – CEO
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