Maximizing Sales Potential through Strategic Enablement

Empowering Sales Teams to Succeed:
The Role of the Sales Enablement Team

Sales enablement uses content, coaching, training, and technology to help reps onboard, improve their skills, and sell. Sales enablement leaders care about increasing productivity, making a business impact they can measure, and getting training programs out the door faster.

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Fast Track Sales Performance

Sales Training Catalogue

If you’re in sales enablement, you know the value of training. If you’re not, let me explain.

First of all, training helps salespeople get better at what they do. Second, it can help them sell more and make more money for your company. Third—and this is key—it aligns with your company’s strategy and vision, so it’s not just something that happens and then disappears when the next big thing comes along.

But here’s the problem: creating a training course or topic for different sales roles isn’t easy. It takes time to come up with a topic that’s relevant to the current business strategies and also engaging enough to keep your audience engaged throughout the course. And then there’s the question of how much time each employee will spend in training—will they be able to access their learning materials from anywhere at any time?

That’s where APACSMA comes in! We’ve got industry-endorsed programs with global certifications, self-paced learning as well as simplified and relevant to specific sales role content. You don’t have to worry about how long it will take for your employees to learn because its plug and play and they can learn whenever and wherever they are as long as there is internet.

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Developing Sales Team at Scale

Sales Management Coaching

As a sales manager, you’re responsible for managing your team and helping them succeed. But there are so many things you have to do—and so many variables in play—that it can be hard to know where to start.

That’s where we come in. APACSMA’s Sales Management Coaching is designed to help you make the most of your time, energy, and resources as you work with your team members to reach their goals. We’ll analyse your strengths and weaknesses as a manager, then craft a personalized plan for improvement based on your needs.

Our coaching sessions focus on leadership skills that will help you build trust among your team members so they can work together more effectively. And because each session comes with one-on-one time with an expert coach who specializes in sales management coaching, you’ll get hands-on practice with real-world scenarios while learning from someone who has been there before!

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Workshop request

Design and Execute Your Internal Bootcamp!

Workshop Request

Have you been asked to run a sales enablement workshop?

Are you looking for the opportunity to get more resources and expertise involved in your organization’s sales enablement efforts?

We can help!

Our Workshop Request Program is designed to take care of everything from curating the curriculum to finding a venue and speakers, so that you can focus on what matters: getting your team up-to-speed with the latest trends and strategies in their niche.

Our team of experts will work with you to ensure that our workshops are tailored specifically to your needs, so that they’ll be useful for both new hires as well as those who might need a refresher course or some big business change or goal that needs to be immediately addressed.

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Have Up-to-date Skills


Your Sales Enablement team is the first line of defence in your sales process. They’re the ones who make sure your salespeople have all the information, tools, and resources they need to succeed—and that starts with getting to know them.

But how do you know if your team is doing their job right?

We’ve seen it time and time again: companies invest in their salespeople, only to find out later that they don’t have the skills or knowledge needed to succeed. This can lead to a lot of wasted time and money—and it’s not fair to your sales team or your organization as a whole. You need a way to assess the core competencies of your people so you can make sure they have what they need before going out into the field.

The good news is that Apacsma has got you covered! Our Sales Assessment program was created by experts in the industry, and we can provide you with everything from Prior Learning Sales Skills Assessments to Sales IQ Plus assessments that will help you assess your current team mindset and identify gaps in knowledge. We’ll also give you a report with our diagnosis for each individual’s needs so that you can take steps toward addressing those gaps through targeted training.

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Sales Academy as a service

Your Fractional Sales Training Partner

Sales Academy as-a-Service

Are you struggling to keep your sales training materials up to date?

Is it difficult to find the right content and materials for your sales team?
Are you looking for an uncomplicated way to give your salespeople access to the most relevant training and certifications?

If so, you’ve come to the right place.

At APACSMA, we know that keeping your sales enablement team up to date on best practices can be a big undertaking. That’s why we created our Sales Academy as -a-Service: a simple, affordable solution that lets you focus on what matters—your customers!

Our Sales Academy as -a-Service is designed to make sure that every member of your team has the tools they need to succeed in their roles, without taking up valuable time or resources from other departments like HR or IT. We’ve built our platform on global standards, so you can rest assured knowing that whatever content or materials we provide will always be relevant and up to date. And because all of our trainings are online, there’s no need for expensive equipment or infrastructure—you can access everything from a tablet or laptop!

There’s no reason for your company’s sales enablement team to go underfunded thanks to expensive overhead costs

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Build an Effective Partner Enablement Strategy

Partner Enablement

Your sales enablement team is the beating heart of your company. They are the driving force behind your partners’ success and ensure your new customers have the best experience with your brand. If your partners are hesitant to adopt new processes, don’t worry – we have the solution: partner enablement.
Our partner enablement program aligns your partners’ business processes with your company’s core values, mission, and sales playbook, creating a streamlined and effective sales strategy. With our expert assistance, we will identify and overcome any barriers to your partners’ growth, from process gaps to sales training and messaging. We will provide your partners with access to our vast library of sales certifications and plug-and-play training courses, getting them sales-ready with your team in no time.
So, don’t hesitate to take advantage of our partner enablement program and empower your sales team to reach new heights. 

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What our client says

Zeenath is a diligent, meticulous and programmatic colleague. Her substance in providing new ideas, thought leadership and also combining her strength of good planning with knowledge in the subject matter added to our team's performance in the SMB arena.
Helen Selvanathan
Senior Director. SAP

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