Description

This course offers a comprehensive introduction to essential lead-generation techniques and strategies. It starts with an 8-step B2B demand generation strategy and explores various lead generation strategies to effectively attract and engage prospects. Participants will learn about drip marketing and drip campaigns, including their purpose and execution. The course also covers intent data, teaching how to source and utilize intent data to drive sales and how to apply account-based B2B intent data for targeted engagement. This course is designed to equip professionals with the foundational skills needed for effective lead generation and sales optimization.