Description

The Engaging Sales & Technical Stakeholders course equips professionals with essential skills for managing and engaging with both sales and technical stakeholders. It begins with strategies for managing difficult stakeholders and progresses to in-depth stakeholder mapping, covering buyer personas, stakeholder interests, roles, responsibilities, and motivations. Participants will learn to navigate the sphere of influence, understand individual behaviors beyond professional roles, and analyze buying behaviors. The course also includes practical techniques for managing difficult clients, such as de-escalation phrases and mock call exercises with verbally abusive customers.