Description

The Growing Existing Accounts course provides a strategic approach to maintaining and expanding relationships with current customers. It starts with a step-by-step guide on building and strengthening client relationships with key accounts, followed by practical advice on fostering customer connections. The course then explores strategies for supporting growth, including account management tactics, considerations for B2B account expansion, and techniques for cross-selling, upselling, and downselling. Participants will also learn effective methods for engaging accounts both virtually and in person, ensuring comprehensive account management and growth.