Description

This course provides a deep dive into essential strategic tools and concepts, including Competitive Advantage using Porter’s Generic Strategies, BCG Matrix, PESTEL Analysis, Porter’s 5 Forces, SWOT Analysis, Ansoff’s Product/Market Grid, 3rd Perspective Thinking, The Balanced Scorecard, and Macro & Micro Level Analysis. It also covers Account Intelligence and Development strategies, focusing on growing specific accounts, hunting new accounts in targeted industries, and leveraging AI for account intelligence. Additionally, the course offers comprehensive training on Stakeholder Mapping, understanding buyer personas, analyzing stakeholder interests, and deciphering individual behaviors beyond professional roles.