Introduction Supported by research insights from Gartner, APACSMA has observed the shifting preferences of B2B buyers towards seller-free experiences and the increasing reliance on digital channels. This shift not only affects marketing, sales, and customer service but also has a […]
Key parameters to be included in sales training programs Start training with an assessmentIt is not always true that the reps who completed their training are ready for the field. Sales leaders should focus not only on completing learning materials […]
A coaching culture is the set of organizational conventions, values, practices, methodology, and processes available to workers. According to recent studies, 87% of employees are disengaged. Staff are disillusioned by thinking the companies are preparing them for future roles. Reality kicks in when there is an actual skills gap for career advancement. […]
