Sales Development Reps (SDR) and Business Development Reps (BDR) are involved in identifying and sieving the market, industry and accounts for potential leads and opportunities with their main objective to build pipeline and revenue. As the main lifeline to the company’s pipeline performance, SDR / BDR functions are highly skilled functions in demand. By profiling, engaging and qualifying sales leads and expanding the business’ reach into new markets or accounts, they also contribute valuable information on market and customer drivers, marketing and sales intelligence that supports marketing and sales planning.

While SDRs are involved in handling inbound sales enquiries, BDRs are usually involved in profiling, outreach to and qualifying white space accounts, involved in targeted outbound outreach campaigns. While it differs company to company, some companies do not segregate these roles and may choose one rep to do both. They both build business relationships with prospective customers, nurture these relationships till they are ready to be handed over to sales for collaboration or open to explore new solutions. 

With sales wanting more high-quality highly qualified leads, the focus has moved away from strategic focus thus forcing a separation of strategic and tactical business development activities to help drive focus and performance. This sales development training covers tactical business development activities.

This global sales online training was created as an answer to a growing global need for knowledgeable Sales Development Representatives in the B2B sales, sales team and the necessary skills needed to be successful in the position. 

This sales development training allows to book coaching sessions and ensures that accredited reps stay current while continuously seeking opportunities to increase their skills and competence through professional education.