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Advanced Certification in Relationship Intelligence

Earners of this Advanced Sales Relationship Certification will discover the true purpose of selling and improve your sales relationship intelligence. During this Program, they will also get access to module videos, certified curriculum, assessment exercises, effective sales practices, social communities, text, chat, checklists, alerts, reminders, and live sessions with global experts.

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Relationship Intelligence | APACSMA

Duration
4 weeks

SKILL LEVEL
Advanced

LECTURES
13 modules

Duration
4 weeks

SKILL LEVEL
Advanced

LECTURES
13 Modules

Improve Sales Engagement and Relationship Intelligence

Overview
Benefits for Corporate
Benefits for Individuals
Overview

This Advanced Relationship Intelligence Training Program is a perfect choice for Business Development Reps, Sales Development Reps, Sales Executives, and Account Managers and anyone who wants to master tele sales skills.  This sales relationship certification course is designed to help every sales person develop or improve the latest sales skills, trends, techniques, and best practices. This will create a basic strong foundation for Inside Sales competencies and skills that will help to increase sales numbers, and spur professional growth.

Benefits for Corporate

In this course team will learn how to improve client relationships, overcome resistance and negativity. It will help team to improve the ability to influence, develop & maintain good relationships at work.

Benefits for Individuals

In this course learner will learn how to raise your sales relationships, how to improve relationships, and will have greater career success and more effective leadership skill. This course is also approved for UTAP funding and skillfuture course funding.

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Course Overview

Program Structure
  1. Online Learning
  2. Blended Learning with 1 coaching sessions with APACSMA Experts

Module 1: Profitable Business Relationships

Relationship selling is about practicing as an act of friendship not as a process of negotiation. Relationship selling is an intricate balance between relationship building and selling. 

Module 2: Reputation Management

Reputation management involves the creation of your reputation, the expansion of it to reach more people, and the management of it to keep it the way you want it to be.

Module 3: Sales Metrics

The customer must be viewed as a valued asset to the company. In other words, without customers to buy products, what purpose does selling take?

Module 4: The 8 Principles Competencies

Understanding needs and wants deals with the assessing competency. It is crucial to identify (or assess) both the needs and the wants of the customer. 

Module 5: Up-Serving

Brand insistence means simply getting to the point where ultimately they are saying, “I realize I can buy from somebody else but I’m not interested, I will wait if I have to.” 

Module 6: Create a Sales Culture

Any relationship, including a business relationship, is built on three elements: commitment from both parties, open communication, and clear agreements.

Module 7: Face to Face Selling

The non-responsive person, one who just sits there and gives you nothing, is the toughest to confirm a sale. Be careful in this situation not to get nervous and talk more. 

Module 8: The Changing Way People Buy

Your digital appearance to customers is the subject line of your email. This is the first thing customers see and it is what they notice and use to determine whether they want to go forward. 

Module 9: Sales Negotiation

The three primary elements in negotiation are: power, information, and time. Those who have all of these components place themselves on a better footing to have successful negotiations. 

Module 10: Reading People

The Acorn principle is based on the idea that everyone has a seed within them that represents the nature of who they are. 

Module 11: Selling in Fast Times

Having lots of people collaborate is often referred to as open planning. Though this may be a military term, this has relevant application to the sales world. 

Module 12: Selling to Digital Savvy and Next Generation Buyers

To effectively sell to digital-savvy and next-generation buyers, businesses must prioritize personalized experiences, leveraging advanced digital tools and platforms.

Module 13: The Sales Mindset

Everything starts with how we think, and when we get the thinking right, we will get the selling right. Your attitude is very important. 

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Testimonial

"Zeenath is an effective trainer with a solid background in modern sales and marketing techniques. She exercises competence in client service, teambuilding, creativity & team effectiveness. Her spirited and innovative approach to training is filled with ideas and skills that transform employees into core assets."
Umaiyal Muthusamy
Microsoft

Assessment and Exam Matters

All students will receive a Certification of Completion  by Asia Pacific Sales & Marketing Academy upon completing all online modules and passing all integrated quizzes. Students opting for Certified status will have to register at edu@apacsma.com. Our Educational Consultants will reach out to you on the process, assessment, and certification fees.

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Payment Matters

Request for Invoice
  1. Fill up the enquiry form below.
  2. Select “Request an Invoice” under the type of enquiry.
  3. Mention certification option i.e. online or online with coaching and number of pax.
  4. You will be receiving an invoice within 2 business days.
Request for Quote

If you need a quotation for more than 50 pax or require an official quotation to get approval from your management, please fill up the form below indicating “Request for Quote” under Type of Enquiry”. Our finance consultant will contact you within 2 working days. 

Terms & Conditions
  1. When an online payment is completed, funds will be deducted from your credit card in the selected currency.
  2. Payments are debited to APACSMA.
  3. Confirmation:
    ♦ If payment is successful, an online receipt will be provided to confirm payment has been made.
    ♦ If payment is unsuccessful, an online message will be provided to confirm payment has failed.
    ♦ If your payment fails, please use one of the other payment methods.
  4. All information provided on the online card payment facility will be handled in accordance with the APACSMA data protection policy.
  5. APACSMA Terms and Conditions for online card payment are subject to change at any time.
  6. Proof of payment to be retained and produced if requested. APACSMA will not be liable for lost payments.
  7. Please ensure your computer is protected with malware and viruses. APACSMA will not be liable for client mishaps.
Relationship Intelligence Advanced Certification Program

Relationship Intelligence Advanced Certification Program

USD$2,500.00 – USD$3,350.00Price range: USD$2,500.00 through USD$3,350.00

All prices quoted are in USD.
This is a 3-week experience that will help you discover the true purpose of selling and improve your relationship intelligence. During the Relationship Intelligence Advanced Certification Program, you will have access to module videos, certified curriculum, assessment exercises, social communities, and coaching sessions.

Click here for course details.

Below Student Pricing.

 

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SKU: N/A Category: Courses
  • Description

Description

All prices quoted are in USD.

This is a 10 to 12-week experience that will help you discover the true purpose of selling and improve your relationship intelligence. During the Relationship Intelligence Advanced Certification Program, you will have access to module videos, certified curriculum, assessment exercises, social communities, and coaching sessions.

Below Student Pricing.

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Frequently Asked Questions

1. What is the primary objective of the APACSMA Advanced Certification in Relationship Intelligence?

The programme is designed to strengthen sales relationship intelligence, customer engagement capability, and modern selling effectiveness. APACSMA focuses on helping sales professionals build stronger client relationships, improve communication strategies, and apply practical sales competencies aligned with current buyer expectations and digital sales environments.

2. Who should enrol in the Relationship Intelligence Advanced Certification Program?

This programme is designed for Business Development Representatives, Sales Development Representatives, Inside Sales Professionals, Sales Executives, Account Managers, and customer-facing professionals who want to improve relationship-building capability, negotiation effectiveness, and consultative selling skills.

3. How does APACSMA structure the learning experience for this certification?

APACSMA combines self-paced digital learning with structured learning curriculum, coaching support*, practical exercises, industry-aligned curriculum, integrated assessments, and expert-led sessions*. The programme is designed to balance flexibility with practical application to improve real-world sales performance. *Additional charges as per sessions engaged.

4. What sales competencies are covered in the programme?

The certification covers key competencies including profitable business relationships, reputation management, sales metrics, negotiation, sales mindset development, reading customer behaviour, digital buyer engagement, modern sales culture, and relationship-driven selling strategies.

5. How is this programme aligned with modern sales environments?

APACSMA continuously updates its curriculum based on evolving sales practices, digital transformation trends, buyer behaviour changes, and global sales standards. The programme includes modules focused on digital-savvy buyers, virtual engagement, omni-channel communication, and fast-changing customer expectations. There is a special webinar included which covers the crossroads of modern selling, AI and the impact to and intent of selling and sales experience.

6. What makes APACSMA’s Relationship Intelligence certification different from generic sales courses?

APACSMA does not focus solely on sales theory. The programme is competency-based and designed around measurable professional capability development. Participants gain structured frameworks, practical application methods, coaching support, and assessment-driven validation aligned with professional sales standards. While the other courses focus on specific role based competencies, this Advance Relationship Intelligence program is an essential program that is needed for all roles and functions. 

7. Does the programme include coaching and expert guidance?

Yes. Participants receive coaching support from APACSMA experts and experienced sales leaders. These sessions are designed to address practical sales challenges, strengthen relationship management capability, and support implementation of the concepts taught throughout the programme. Sessions are charged separately based on the number of coachings needed. You can reach out to edu@apacsma.com to book your sessions. 

8. How does APACSMA assess participant competency during the programme?

Participants complete integrated quizzes, learning exercises, and assessments throughout the learning journey. APACSMA uses structured evaluation methods to verify understanding, practical capability, and application of relationship intelligence principles within professional sales environments. The certified status is given to those who complete an exam, interview or a capstone project as assigned. 

9. What certification will participants receive upon completion?

Participants who complete all required modules and assessments receive a Certification of Completion from APACSMA. Those pursuing certified status may undergo additional assessment and certification processes based on APACSMA’s competency validation framework.

10. How can this certification support long-term sales career development?

The programme helps professionals strengthen customer engagement capability, improve sales communication effectiveness, develop strategic relationship management skills, and build stronger credibility within modern sales organisations. APACSMA certifications also support professional growth by validating practical sales capability aligned with industry-recognised standards.

11.What value does this certification bring to an employer or organization?

Organizations can cultivate a customer-centric talent pool capable of transforming relationships into strategic business value. Although considerable resources are often allocated to acquiring new clients, sustainable long-term growth is more effectively achieved through the retention and expansion of existing accounts. Professionals with these capabilities can contribute significantly to recurring and incremental revenue generation for the organization.

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