Business development professionals are involved in identifying and sieving the market/industry/accounts for potential opportunities. Ranging from big government partnerships to channels, channel partners, alliance programs to contributing to business and market intelligence supporting new product development areas to profiling and qualifying leads, building pipeline and arranging meetings with sales. A business development professional builds business relationships with prospective customers. And their ultimate goal is to grow the company by qualifying sales leads and expanding the business’ reach into new markets.

Scanning the market, business development professionals are also required to understand competitive activities and business position in the market. Companies often have a myopic view of SDRs [Sales Development Reps] and BDRs [Business Development Reps] but usually, they are involved in either inbound or outbound lead management activities. However, apart from profiling, a BDR/SDR is also involved in providing valuable information on market and customer drivers. They are able to uncover more info on company or stakeholder intelligence to advantage. 

As the main lifeline to the company’s pipeline performance, Business development functions are highly skilled functions in demand. They are widely involved in developing pipelines, leads and over the years with sales wanting more high-quality highly qualified leads, the focus has moved away from strategic focus thus forcing a separation of Strategic and Tactical business development activities to drive focus and performance indicators. This certification for sales professionals covers everything ends to end covering both strategic planning and tactical business development activities along with sales coaching sessions.

This programme is eligible for both Career Conversion Programme and Place-and-Train Programme. For salary funding details click here.