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This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: [...]
Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information technology channel [...]
One of my readers recently asked me why I stress that our channel partners are not our customers. In this post I will explain why I make this distinction and why I believe it is crucial not to [...]
In my previous sharing around Digital Revolution and Start-ups, we shared some thoughts around myths, realities and sentiments around digital revolution and entrepreneurial focus. In this [...]
In this series of posts I will provide a simple approach for making a fast yet fairly comprehensive assessment of a foreign market (that you have short-listed among the many opportunities [...]