Description

This course offers a foundational understanding of sales and business concepts. It begins with an exploration of what sales entails and an introduction to the basic principles and characteristics of business. The course then delves into various sales methodologies, providing an in-depth overview of popular practices such as SPIN, Cross-Sell, Upsell, Referral Selling, Solution Selling, Social Selling, and more. Participants will gain insights into advanced techniques like Challenger Sales, NEAT Selling, Strategic Selling, and Gap Selling, and explore whether a single approach can suit all situations. The course also covers consultative selling and sense-making, equipping learners with the knowledge to choose the right strategy for different sales scenarios.