Modern Marketing Awareness and Basics
Modern Marketing Basics and Awareness course will be equipped with an understanding of Digital, its meaning, uses, tools and technologies, how they are applied within business, which channels should be used and where the future of Digital is predicted to go. The One  hour online video course will allow you to have an interactive session with your trainer.
Upon completion you will be:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business,
- Recognize the importance of having an online presence to business strategy,
- Difference between inbound, outbound and various marketing terms,
- Understand why social media, the benefits of social media in supporting brand, marketing and sales,
- Various Social Media Channels and Uses, Management,
- Recognize the benefits of social media as a customer service channel,
- Recognize the value of using data and analytics to better understand the performance of your business,
- Understand the challenges, risks and reputation issues that affect organizations and that they must be managed,
- Recognize the opportunity to achieve business goals by adopting a digital mind-set,
- LinkedIn Online Branding,
- Receive a e-Certificate for your LinkedIn endorsement.
Not sure if this is the right certification for you?
Contact us for a free consultation.
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