ATTEND THE WORLD’S TOP ONLINE SALES COURSES RIGHT HERE

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APAC SMA partners with the world’s leading sales associations and institutions, Association of Professional Sales (APS), AA-ISP – The Global Inside Sales Association and the Digital Marketing Institute (DMI) in Ireland to bring award-winning sales courses, Diplomas, Degrees and Certifications right to your fingertips. APAC SMA is a One-Stop Sales & Marketing Academy with Industry Ready Courses. Just learn and apply!


The Sales fundamentals are the foundation for a sales starter. Both the soft skills, sales code of ethics, digital foundation and prospect research are keys to success in operating at the local environment. Details below. While our website is self-serving, you can always contact us if you have other questions.


Soft Skills For Sales Success

APACSMA’s sales fundamentals courses will equip any newcomer with the essential skills one needs to conduct sales professionally, ethically and efficiently. It covers a wide range of topics that provides for a solid foundation for one’s future career in sales. Topics includes In-Person and Online branding, Multi-Channel Communications Skills, Negotiation, Objection Handling, Trust and Authentic Relationship Building, EQ, Stress Management, Mental Toughness and many more.

Ethical Sales - Basic Code of Ethics

Professional Registration is a visible signal to customers about placing trust and ethics at the centre of engagements. The Sales Code Of Conduct course and exam serves as a moral compass to maintain the highest standards of integrity in all business relationships, provides customers with a buying experience in which we do the right thing and thereby get the right results and promotes and protects good sales practices that are within the law. There is a 40 minute examination with around 35 questions. Each license entitles the user to three attempts at the registration.

Certified Digital Marketing Associate - Digital Awareness

As a Certified Digital Marketing Associate, you will be equipped with an understanding of Digital, its meaning, uses, tools and technologies, how they are applied within business, which channels should be used and where the future of Digital is predicted to go. 

On becoming a Certified Digital Associate, you will:

  • Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
  • Recognize the importance of having an online presence to business strategy
  • Understand the benefits of Social Media in supporting brand, marketing and sales
  • Recognize the value of using data and analytics to better understand the performance of your business
  • Recognize the benefits of Social Media as a customer service channel
  • Understand and learn to manage the challenges, risks and reputation issues that affect organizations
  • Recognize the opportunity to achieve business goals by adopting a digital mind-set
Certified Sales Development Rep

This course is for teleprofilers, sales development reps, companies, organisations or individuals who are at an early stage of sales whose main focus is to conduct pre-research on every prospect and to plan and conduct an effective prospecting call to help move a prospect to a qualifying phase. The logical next step to close and covert a call can be found in the CISP Course.


APAC SMA’s suite of sales specialization programme allows you to select and master your area of interest or your area of expertise. This could be in account management, telesales / inside sales, digital sales, social selling, channel sales or in customer success.

It takes you in depth into the respective fields and equips you with the necessary know-how complemented with necessary experiential learning for you to gain the confidence for you to achieve your role objectives and achieve your sales objectives.

Certified Inside Sales Professional

This course is for individuals taking on Inside Sales also known as Tele-based lead generation and sales role and for organizations looking to formalize the standards for Inside Sales organization. This course has 10 modules where it covers the inside sales code of ethics, prepares you for a business environment where you are able to handle cold and warm calls, engage in discovery and qualification, present solutions, handle objections, effectively use email and voicemail communications, close and covert the prospects to the next stages.

Certified Digital Sales & Social Selling Professional

Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools. This course is ideal for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities.

The Introduction to Digital Selling will help you understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller. You will understand the difference between traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities. You will explore the key concepts that will be covered in each module, how they relate to each phase of the sales process and, most importantly, how the learnings from each phase will inform the next. This course consists of a total of 10 modules covering Sales Enablement, CRM, Social Content, Digital Sales Messaging, Engagement, Social Account Management, Digital Sales Leadership and Strategy.

Certificate in Professional Sales

This course teaches field sales professionals the basics to communications, how to deliver sales presentations and demos, the ability to understand needs and present appropriate solutions, negotiate, handle objections, close sales and identify up-sell and cross-sell opportunities. This helps an individual to be able to confidently step out to connect and sell in in-person situations.

Certified Customer Success Rep

This course is for SAAS based organizations who wish to engage clients at their pre-sales level, engaging and ensuring smooth customer and product experience at the trial level, handholding implementation, product experience and converting sales qualified opportunities to closed wins. This role also identifies areas for account growth, cross-sell and up-sell where needed. This course ensures a Customer Success Rep gets the basic foundation for success in this role.

Certificate in Account Management

This course helps a sales person to become an account management rep with the abilities to understand complex sales situations, understand motives and behaviors of accounts, connect, propose solutions for growth, work with internal and external stakeholders and understand the psychology of b2b selling environments. As an Account Management Rep, the key is to build relationships for consistent upward growth for own solutions and customer satisfaction. This program also covers LinkedIn relationship management, communications and tele-based account management.

Certificate In Channel Sales Success

This is for sales professionals working in a 3rd party environment like distributors, system integrators, channel partners, and any role that has an intermediary management. This covers the basics of channel management, channel motivations, stakeholder management, motivation strategies, engagements and driving growth through partnerships. It also covers a tele-based joint solution selling course and execution management at both sides.


Selling To International Audiences & Markets

This course covers complex sales at international level, gives a foundation to international business and procurement practices, cultural diversity, stakeholder management, virtual sales practices and global communication skills.


APAC SMA’s sales management programs groom sales professionals with minimum experience of four years and above who aspire to or have been identified to be promoted as sales managers. The courses prepare them for and hone their managerial skills, equips them with essential sales management skills required such as sales strategy and planning for growth and learning how to bring out the best in their teams.

Accredited Inside Sales Manager

Similar to the Certified Sales Manager course, the AISM grooms and develops future and current inside sales managers, preparing individuals to take on an inside sales managerial position, to be able to lead a team of inside sales or tele sales professionals. It covers the role and essential activities of an ISM (Inside Sales Manager), hiring the right sales professionals, compensation planning, managing ISR performance, call coaching skills, designing motivational sales rewards and recognition programs to be able to handle any kind of complex situations and issues within the ISP organization. The accreditation is awarded after the successful completion of a capstone project and presentation.

Certified Sales Manager

This course focuses on managing day to day management and operations of a Sales department or multiple sales departments at a subsidiary or regional scope. It covers

  • building and managing sales teams
  • basic forecasting and budgeting
  • setting targets, designing Key Performance Areas for success
  • compensation designs
  • managing poor performance, coaching, motivating sales professionals
  • enabling tools for efficiencies and productivity ramp
  • drafting and optimizing sales processes
  • planning sales activities to achieve corporate sales strategies
  • developing sales proposals & quotations
  • boardroom communications and presentation skills

This course leads to a Level 5 Diploma in Advance Sales Professionalism upon passing the assessment criteria with a Certified Sales Manager title from Asia Pacific Sales & Marketing Academy.

Certified Sales Leader

This program prepares a new sales leader to develop and manage

  • sales strategy and planning for growth,
  • planning and Implementation,
  • developing strategic relationships and partnerships for success,
  • understanding and developing your Leadership persona,
  • forecasting and budgeting at business unit level,
  • managing sales related change,
  • crisis communications,
  • managing sales enablement,
  • sales talent management
  • selling with partners,
  • building high performing teams,
  • objective setting,
  • devising sales strategies to align to customer procurement,
  • provide sales leadership to sales team,
  • enabling Key Performance Areas for success

Upon completion, the student is awarded with Level 6 Diploma in Chartered Sales Professionalism upon passing the assessment criteria with a Certified Sales Leader title from Asia Pacific Sales & Marketing Academy.


Recommended Global Sales And Career Pathway

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Sales skills and career pathways

SALES OPS

Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives.  Team design, sales force allocation, team design, talent management, sales compensation design, territory analysis, KPI and commissions management, forecasting and reporting.  We removed sales enablement and training as it can be a different career track from Sales Ops.

To be able to understand influencing metrics that matters, learn how to report it out, understand interpret reports to provide strategic guidance on achieving future corporate objectives, basic dashboarding and boardroom presentation.

Understand sales tech tools, understand the importance and role of sales systems, selection of right tools to improve sales effectiveness and productivity.

This role enables to craft out necessary skills required to support current and strategic growth, hiring, interviewing and selecting the right sales candidates, manage the sales compensation plan and letter of offer, manage the appraisal process, manage poor performance, ensure candidate goes through sales new hire induction and works as a HR business partner to fulfill sales succession planning.

This is an important role that crafts out professional sales skills development for the sales organization. This role is involved in identifying and nailing down skills, competency mapping, curriculum, syllabus and content requirement including skills assessments, identifying strategic needs of the business to identify appropriate course required, selection of internal subject experts and external vendors where needed to achieve objectives, manage training budgets and certifications where needed.

This is a complex and very senior role that has to have that deep dive experience to be able to deliver a training in the relevant subject area. This is a very specialized and personalized accreditation  that is either by invitation via the company for someone to be promoted, or someone who is applying for training role in a specific subject or for a vendor training organization requiring to get an APAC SMA license to deliver.

In all instances, this is by write in only request to enquiries@apacsma.com with the resume and areas of interest. Successfully shortlisted candidates will go through an interview followed by a train the trainer program plan following successful approval from the interview.

WHY STUDY WITH US

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Industry Advisory Council

Our corporate training programs are informed and validated by the world’s most influential sales institutions such as AA-ISP and APS.

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Professional Certification

With thousands of graduates worldwide, ASP, AA-ISP and APAC SMA combined have trained more professionals to a sales education standard than any other certification body.

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ROI

Investing in the learning and development of your staff will help increase productivity, reduce employee churn and enhance customer engagement and thus increase in revenue through sales performance.

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Sales Skills Assessment

Our proprietary diagnostic tool can assess the skills of your workforce and help us tailor sales programs to meet your needs.

expert-led content

Expert-led Content

The content of our learning programs are designed by experts to provide a high level of competency with skills that can be instantly applied to any role.

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Drive Digital Transformation

Arm your workforce with digital marketing and sales skills to kickstart or progress the digital transformation of your organization.

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Up-to-date Curriculum and Content

Our content is carefully crafted, reviewed and updated on a continuous basis with the advise of industry experts from the likes of ASP and AA-ISP.

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Flexible Study Options

Enjoy 24-hour access to video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. Never fear missing a class again.

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Your Investment Is Safe With Us

At APACSMA, we believe that our priority lies with ensuring top notch value adding sales and marketing courses so that your investment pays off.

Not sure if this is the right certification for you?

Contact us for a free consultation. 

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