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And find out how well you know your digital marketing.


With over 18,000 graduates worldwide, the Digital Marketing Institute partners with APAC SMA to bring industry-ready marketing courses right to your fingertips.

The courses have been segregated by general marketing must-have basics and specialization tracks for one to master.

APACSMA’s marketing fundamentals courses will equip any newcomer with the essential skills one needs to conduct marketing professionally, ethically and efficiently. It covers a wide range of topics that provides for a solid foundation for one’s future career in marketing.

Certified Digital Marketing Associate - Digital Awareness

As a Certified Digital Marketing Associate, you will be equipped with an understanding of Digital, its meaning, uses, tools and technologies, how they are applied within business, which channels should be used and where the future of Digital is predicted to go.

On becoming a Certified Digital Associate, you will:

  • Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business
  • Recognize the importance of having an online presence to business strategy
  • Understand the benefits of Social Media in supporting brand, marketing and sales
  • Recognize the value of using data and analytics to better understand the performance of your business
  • Recognize the benefits of Social Media as a customer service channel
  • Understand the challenges, risks and reputation issues that affect organizations and that they must be managed
  • Recognize the opportunity to achieve business goals by adopting a digital mind-set

APACSMA’s marketing generalist courses equips you with a wide breadth of knowledge and skills you need to be able to gain a sufficient overview of the marketing concepts and tools at your disposal. This will not only allow you to understand the tools and concepts but also equip you with the ability to make critical marketing decisions without going in-depth into each area.

Professional Diploma / Certified Digital Marketing Professional

Anyone can apply for the Professional Diploma in Digital Marketing. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

The Professional Diploma in Digital Marketing course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

Professional Diploma / Certified Digital Strategy and Planning Professional

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.

APACSMA’s suite of specialist courses equips you with the comprehensive and in-depth knowledge and skillsets required to master each specific domain in digital marketing. From content mastery to search and social, these courses ensure that you are at the top of your digital marketing game.

Certified Digital Marketing Specialist – Social

Master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.

This course equips you with the foundational principles of social media marketing. It teaches the distinguishing factors between traditional and social media marketing. Through this course, you will understand the dimensions of audience research to define the needs, wants and goals of your audience.

You will then create a framework for identifying and performing competitor analysis, investigate the key components of cultural and trend research to inform your social media campaign and analyze data and extract actionable insights to inform the creation of a social media marketing strategy.

Certified Digital Marketing Specialist - Content

Looking to apply content marketing concepts to your business? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision.

Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand.

In a nutshell, content marketing is really just the art (and science) of communicating with your prospects and customers without having to sell to them e.g. Right Titles, Keywords description, Pictures, Videos, Blogs, Research Articles, Landing Page write ups and anything that can be of interest to your target audience.

Many times a Digital Marketeer isn’t able to succeed without these fundamentals. This skill is a very important foundational requirement to all your other marketing efforts.

Certificate Digital Marketing Specialist - Search

Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

This specialist certification can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility and transform you into a search specialist.

This course will help you

  • Understand where SEO sits in the wide digital universe
  • Effectively implement on-page optimization
  • Optimize your website for both mobile and desktop
  • Improve your search ranking through on and off-site techniques
  • Setup, analyse and act upon results through a strong grasp of analytics
  • Create strategic content for both on and off-site SEO
  • Expand your reach through paid advertising
Certificate Digital Marketing Specialist - Analytics

This Big Data and Analytics course will equip you with a broad understanding of big data, advanced analytics and artificial intelligence.

You will be introduced to various tools and skills and gain critical knowledge on how to read and interpret your organization’s marketing performances. Learn to make decisions based on  information that can save your major investments and navigate your understanding on market share sentiments.

Postgraduate Diploma in Digital Marketing

Digital or traditional marketers who wish to deliver digital strategy at boardroom level and advance their career forward will benefit from this advanced digital marketing course. The Postgraduate Diploma in Digital Marketing is assessed by the completion of two 5,000 word assignments: a digital marketing research paper and a digital marketing strategy document. These assignments are designed to offer students the opportunity to produce a meaningful and grounded digital marketing campaign, from conception to completion, focused on a real-world business.

Masters in Digital Marketing [MSc]

This is a 2 year program in partnership with University of Salford, Manchester. The MSc Digital Marketing is designed to help you develop an advanced understanding of the fundamental concepts underpinning digital marketing and selling. This Masters qualification will strengthen your status as an in-demand, influential digital specialist. Students will undergo 2 stages – Stage 1 covering 8 key subject areas with assignment submissions and Stage 2 being a Research stage.

Recommended Global Marketing Skills & Career Pathway

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Marketing Skills and Career Pathway 2018



Industry Advisory Council

Our corporate training programs are informed and validated by the world’s most influential brands including Google, IBM & Twitter.


Professional Certification

With over 20,000 graduates worldwide, we have trained more professionals to a digital education standard than any other certification body.



Investing in the learning and development of your staff will help increase productivity, reduce employee churn and enhance customer engagement.


Digital Skills Assessment

Our proprietary diagnostic tool can assess the skills of your workforce and help us tailor digital programs to meet your needs.

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Expert-led Content

The content of our learning programs are designed by experts to provide a high level of competency with skills that can be instantly applied to any role.


Drive Digital Transformation

Arm your workforce with digital marketing and sales skills to kickstart or progress the digital transformation of your organization.


Up-to-date Curriculum and Content

Our content is carefully crafted, reviewed and updated on a continuous basis with the advise of industry experts from the likes of Microsoft, Google and Yahoo.


Flexible Study Options

Enjoy 24-hour access to video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. Never fear missing a class again.


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At APACSMA, we believe that our priority lies with ensuring top notch value adding sales and marketing courses so that your investment pays off.

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