This module covers business foundations, sales foundations and business development foundations.  

This module covers how to conduct a simple competitive analysis for your business, market research, scanning for opportunities, defining and understanding target personas and concept of communicating value. 

This module teaches how each industry functions, their challenges, trends and solutions. While high level sales frameworks and structures may apply across industries, the dynamics of stakeholders and personas changes slightly based on their required needs and challenges. This optional module covers selling into  different kind of industries such as government, technology companies, professional services, financial services, telecommunication, manufacturing, healthcare, retail and consumer products. 

This module includes different types of account segmentation, micro and macro account analysis and engagements, and how to identify sales growth opportunities. 

This section covers basic and advanced lead generation strategies, tactics and email marketing drip campaigns.

This module covers prospecting, creating best sales pitches with competitive differentiation and delivering them.

This course covers basic and advanced persuasive selling skills across different personality types, the neuroscience of sales and five levels of influence. 

This module teaches the fundamentals of social selling, how to build your trusted professional profile in LinkedIn, how to use social research to attract the ideal prospects, how to prospect using LinkedIn Sales Navigator, how to find the right audience and engage prospects using content and LinkedIn events. It also covers how to build your network within the buyer’s community and how to take the online conversation offline. 

In this module, learners will learn how to do cold calling the right way, and how to successfully approach business leaders at all levels, managing calls with directors, CEOs, and department heads. It also covers practical tips and tricks to identify what is truly important to the lead, structure a call, overcoming rejection and objections, implementing a systematic and structured cadence and getting the most out of technology. 

This module covers the essential business etiquettes needed for wiring an email, text message, or sending a voicemail. 

This module covers winning new business by running great client presentations, communicating efficiently and effectively in your presentations, holding client’s attention, covering essential tips on conducting productive online meetings, choosing the right platform and virtual demos skills.

This module helps learners to integrate digital practices and techniques into their sales process to acquire more prospects, reduce lead times, nurture customers and drive revenue using sales automation techniques, technologies and tools.

This module covers sales pipeline management, sales forecasting, sales performance measurement and reporting, managing leads and opportunities and preparing for business reviews. 

This module covers interpersonal communication skills mastery, essential soft skills for SDRs and BDRs, emotional intelligence and mindful stress management.