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Social Selling Specialist Programme
Earners of this Certified Social Selling Specialist program will learn the importance of social selling, the keys steps to building trust, building a trusted online professional profile, the art of content development, social engagements, online prospecting, building, managing and growing relationships through multi-channel platforms and improving the overall revenue through social selling engagements.
Duration
8 weeks
SKILL LEVEL
Foundational
LECTURES
8 modules
Duration
8 weeks
SKILL LEVEL
Foundational
LECTURES
8 Modules
Overview
Social Selling Specialist Programme
In today’s world, traditional sales methods are no longer enough. A successful salesperson must excel at social selling. Social selling means using social media platforms to increase reach, facilitate sales prospecting, and promote sales. And with so many people using social media, it’s the obvious place to focus on if you want to improve your sales.
Benefits for Corporate
While most sales team know how to post to platforms like LinkedIn, they don’t yet understand how to leverage social media to make sales. Social selling is more than posting pictures and ads. It involves creating an effective, branded online presence, connecting in meaningful ways with potential leads, adding value, and moving the conversation to close. Plus, with the advent of COVID-19, leveraging online tools for sales is more important than ever. Whether your team is working from home or the office, they can connect with clients seamlessly.
Benefits for Individual
Ask yourself, do you understand the power of social media in the sales process? Is your company leveraging social selling? If not, it’s time to learn exactly how. Our award-winning Certified Social Selling Specialist course will help you adapt to the ever-changing landscape of social selling. this program provides globally-recognized certification that can benefit any modern seller. Covered within this program are the core essentials of B2B social selling including polishing an individual’s business branding, digital sales messaging, content planning, and managing and nurturing sales relationships.
Social Selling Specialist Programme Coursework Overview
This 9-module course takes you through the ins and outs of social selling from beginning to end. It offers step-by-step instruction to help you engage with your customer using social platforms. Each module includes actionable steps and assessments required for certification.
This module covers the overview and fundamentals of social selling. It demonstrates the value of both social selling and incorporating digital techniques into the sales process. On completion of this module, you will have a fundamental understanding of the key concepts of social selling.
This module covers the value of your personal online brand and will walk you through the process of setting up your Linkedin profile for social business success.
This module covers how to provide the right value-added content to drive engagement, how to write and curate the content and the value of integrating digital tools into your sales process.
This module teaches you how to use social research to attract the ideal prospects, how to prospect using LinkedIn Sales Navigator, how to find right audience and engage prospects using LinkedIn events. It also covers how to build your network within the buyer community and how to take online conversation offline.
This module covers how to build trusted relationship with your customers, retain customers and ultimately increase revenue. It will help you to strengthen relationships with buyers in your network.
This module covers account penetration strategies and tactics. This will help to build stakeholder within accounts, increase direct engagement and conversions.
This module shows how to earn introductions to prime prospects, ask for referrals in the right way, and leverage social media to widen your reach.
The module covers automation, simplify and maximise outreach through automated cadence and techniques. It is not to replace relationship building in any way. It teaches you disciplined approach to outreach with 1:1 / digital / online engagement.
For students who have opted in for coaching sessions, there will be 2 times 30 mins session available for your booking. A link will be available within the course for you to choose appropriate date and time at your convenience.
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Assessment and Exam Matters
The program includes integrated assignments and two integrated audits to test your knowledge and performance.
Students will receive a Certified Social Selling Specialist certificate by Asia Pacific Sales & Marketing Academy and the Global Inside Sales Association upon successful completion of all modules and passing the exam.
Upon passing your online tests and successful completion of your online course, submit your course completion scores to edu@apacsma.com for digital badging and eCertificate issuance within 5 working days.
Students who receive this certification are ready for the Certified Inside Sales Professional course.
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