Modern Marketeer Professional Programme
Duration
20 weeks
SKILL LEVEL
Intermediate
LECTURES
23 modules
Duration
20 weeks
SKILL LEVEL
Intermediate
LECTURES
23 Modules
Overview
Overview
Modern Marketeer Programme
Modern marketing is a holistic, agile, data-driven methodology that connects brands with their ideal customers to drive targeted business results. Though the elements can be assembled in an infinite number of ways, a modern marketing approach always blends creative thinking and execution with research, strategy, technology, and analysis to achieve organizational goals.
To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.
30 CREDITS TO CERTIFY
ENROL YOUR TEAM IN THE FULL PROGRAMME OR JUST TAKE THE COURSES YOU WANT
Click on a course for more information
This course teaches the fundamentals elements of any successful marketing endeavor. It starts with marketing’s role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; creating tactical programs, digital marketing tools and techniques.
(2 Credits)
This course covers key concepts and practices that can help targeting to successfully connect with the audience and techniques that can help you gain a better understanding of your market and potential clients. It covers characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, customer segmentation, customer behavior, and customer journey mapping.
(2 Credits)
This course explains how to conduct a competitive analysis for your business, the best practices for conducting research on your competition, discerning your own strengths and weaknesses, analyzing your competitor’s strategies to inform your future goals and finally how to evaluate the outcome of your analysis.
(2 Credits)
This course provides the tools and frameworks you need to build brand equity. Learn how to define your core values, create a compelling brand strategy, link them to your brand, launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels.
(1 Credit)
This course the basic of packaging and product bundling strategies discusses how to understand the competition, communicate your brand, and find the right packaging vendor for your needs. It also covers the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering a positive shelf impact for your brand.
(1 Credit)
This course reveals a proven methodology for developing a pricing strategy and increasing customer perceptions of value. Learn the advantages and drawbacks of different pricing models, value-based pricing, how to calculate margins, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables.
(1 Credit)
In this course, learn how to chart your own marketing roadmap. It explains how to research your marketing communication needs, create a communication strategy, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies, basics of visual communication like data visualization, visual storytelling, and external vs. internal communication.
(1 Credit)
In this course, learn how to research your audience, build a PR plan, develop your messaging, write a press release, use the right media mix, manage relationships with everyone from reporters to influencers, and the mistakes to avoid in PR. It also covers the basics of reputation management and how it compares to public relations.
(1 Credit)
This course explains content marketing strategies that drive traffic, engagement and sales. Find out how to correctly identify an audience, create a unique brand point-of-view, create a content plan, choose content types, select the right platform, develop an editorial calendar, track the performance of campaigns, and the top tips for each of the major social networks.
(2 Credits)
This course offers actionable strategies for creating a winning online video content: from planning, production, and post, all the way to delivery and search optimization. It also covers the role of video in social media marketing campaigns, types of social media videos, including explainers, vlogs, product videos, interviews, long-form content, and how to best leverage video in your overall content strategy.
(1 Credit)
This course covers the importance of building and developing a go-to-market (GTM), how to build a product strategy that’s tailored to the customer base you aim to reach, how to build an integrated online marketing plan, how to define target customers, understand where their needs and your business goals align, how to evaluate the best channel for your message, and how to integrate content marketing into a lead generation strategies.
(2 Credits)
This course explains how to effectively manage your sales channels, how to succeed with strategic partnerships, assess the capabilities of potential partners, set partnership terms, and manage collaboration. It also covers the fundamentals of ecosystem strategies, including building network advantages, selecting partners, organizing your group, igniting growth, sharing value with your partners, the fundamentals of affiliate and influencer marketing.
(2 Credits)
This course covers the essentials of lead generation: identifying qualified leads, crafting effective social media ads and converting leads into loyal customers. It also explains the framework for identifying lead generation objectives, and target audience and discusses how to engage prospects with effective branding and content. It also covers sales pipeline management and how to organize leads and cultivate opportunities. This course covers the fundamentals of emails automation, email tracking, how to nurture leads, draft effective emails, refine your sales funnel, and measure your results.
(2 Credit)
In this course, learn how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography, clarify your research goals, present your data in meaningful formats, conduct a new research project – interviews, focus groups, and how to tackle demand forecasting with Excel.
(2 Credits)
This course covers the fundamentals of effective advertising and an overview of the current media landscape, the building blocks, and the relative costs of a basic advertising plan. It outlines the basic process of getting your message to the market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy including online ads, traditional ads, billboards, etc.
(3 Credits)
This course explains what it takes to market, promote, and run a virtual event and how to leverage the right digital tools, market your event with compelling videos and social media content, pack your virtual event by running effective email and social media marketing campaign, and collaborate with speakers, sponsors, and staff to increase event registration.
(1 Credit)
This course covers the fundamentals of social media marketing and social media automation tools. Learn how to define your audience, craft a social media strategy focused on your organization’s goals, position your brand correctly and communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat, and drive results with paid ads.
(1 Credit)
This course covers the best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Learn how to leverage Company Pages for B2B marketing, increase awareness, engage your audience, generate quality leads, drive revenue with a mix of organic and paid tools, and the importance of video marketing on LinkedIn to drive more traffic. It also explains how to use LinkedIn for social selling and the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile.
(1 Credit)
This course explains how to get clarity on the overall purpose of your site, set goals, and figure out how you’re going to track your progress, how to break down from the big picture to the actual look and feel of your website, how to ensure that the words, images, and overall design are accessible, mobile-friendly, and optimized for performance and search engines, how to structure your content, integrate video, audio, and other media, and when to consider interactive rather than static content. It also covers an overview of the three main front-end technologies of websites: HTML, CSS, and JavaScript—followed by a brief introduction to writing code.
(2 Credits)
This course explains the eCommerce solutions for your website and shows how to build your online store, complete with payment processing and shipping. Learn how to navigate the inventory, tax, and shipping settings, add products, manage sales, customize your store’s layout, and how to integrate external services like Google Analytics and marketing tools for customer analytics and email marketing.
(1 Credit)
This course covers the fundamentals of search engine optimization (SEO) and how to make improvements to boost a website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site. how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for eCommerce, local search, and mobile audiences to expand your reach. It also covers technical SEO including – how crawlers work, strategies for increasing site speed, using schema, architecture, URLs, and use of image/video.
(3 Credits)
This course explains what marketing analytics is, what it can do, and how it will change your business. Learn how to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights, set up your KPIs, and align measurements to your marketing strategy. Also learn the basics of Advanced Google Analytics and Google Tag Manager.
(3 Credits)
This course explains why automation matters, how to pick the best marketing automation tool for your company’s marketing goals, and covers some of the most popular automation tools like HubSpot, ActiveCampaign, Mailchimp, Salesforce Pardot, etc, how to create a retargeting plan that allows you to automatically send follow-up messages across ad networks like Facebook and Google, how to use onboarding and offboarding flows, build dynamic personalization, assign meta tags to different types of marketing content, and automate marketing performance reports.
(1 Credits)
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Assessment and Exam Matters
All students will receive a Certification of Completion by Asia Pacific Sales & Marketing Academy upon completing online modules and passing all integrated quizzes.
For Certified Status
Students opting for Certified status will have to register at edu@apacsma.com. Our Educational Consultants will reach out to you on the process, assessment, and certification fees.
Exams will include a knowledge verification assessment, a capstone project &/or an assignment. Students will have to pass with 75% and above (in combined aggregate score) to be eligible for Certified status for any modern marketeer course.
Students who have completed and achieved 30 credits will receive Certified Modern Marketeer certification from Asia Pacific Sales & Marketing Academy.
APACSMA will issue a digital badge and eCertificate within 2 weeks of completion. You will receive a notification from edu@badges.apacsma.com.
To help showcase your achievements, APACSMA has developed together with industry bodies and academia to provide you with unique blockchain verified credentials, a digital version of your qualifications and abilities.
Once you have accepted your badge, you can broadcast the badge directly to your social networks: LinkedIn, Twitter and Facebook; over email; embedded in a website or in your email signature.
For more details on badging click here.
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