Duration
16 weeks
SKILL LEVEL
Intermediate
LECTURES
11 modules
Duration
16 weeks
SKILL LEVEL
Intermediate
LECTURES
11 Modules
While it might be hard to imagine, there was a time where everything that was sold was done so in a physical capacity. Nowadays, everyone is connected digitally. Consumers can learn anything they want about a product without the influence of a salesperson, simply through a few mouse clicks.
Today’s world is digitally driven. The result of this means almost all sales processes are radically different than what they were decades ago. Prospecting, meeting, questioning, negotiating—everything has changed.
Selling in the digital era means sales professionals have to rely on the use of technologies and digital tools to effectively maintain and leverage an online presence. Doing so will help you reach and engage your audience and ultimately convert your prospects into customers. To be a successful salesperson in the digital age, you need to understand how and why digital marketing plays a significant role.
This course teaches the fundamentals elements of any successful marketing endeavor. It starts with marketing’s role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; creating tactical programs, digital marketing tools and techniques.
(2 Credits)
This course covers key concepts and practices that can help targeting to successfully connect with the audience and techniques that can help you gain a better understanding of your market and potential clients. It covers characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, customer segmentation, customer behavior, and customer journey mapping.
(2 Credits)
This course provides the tools and frameworks you need to build brand equity. Learn how to define your core values, create a compelling brand strategy, link them to your brand, launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels.
(1 Credit)
In this course, learn how to chart your own marketing roadmap. It explains how to research your marketing communication needs, create a communication strategy, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies, basics of visual communication like data visualization, visual storytelling, and external vs. internal communication.
(1 Credit)
This course explains content marketing strategies that drive traffic, engagement and sales. Find out how to correctly identify an audience, create a unique brand point-of-view, create a content plan, choose content types, select the right platform, develop an editorial calendar, track the performance of campaigns, and the top tips for each of the major social networks.
(2 Credits)
This course covers the importance of building and developing a go-to-market (GTM), how to build a product strategy that’s tailored to the customer base you aim to reach, how to build an integrated online marketing plan, how to define target customers, understand where their needs and your business goals align, how to evaluate the best channel for your message, and how to integrate content marketing into a lead generation strategies.
(2 Credits)
This course covers the fundamentals of social media marketing and social media automation tools. Learn how to define your audience, craft a social media strategy focused on your organization’s goals, position your brand correctly and communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat, and drive results with paid ads.
(1 Credit)
This course covers the essentials of lead generation: identifying qualified leads, crafting effective social media ads and converting leads into loyal customers. It also explains the framework for identifying lead generation objectives, and target audience and discusses how to engage prospects with effective branding and content.
(2 Credits)
This course covers the fundamentals of search engine optimization (SEO) and how to make improvements to boost a website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site, how to implement foundational optimization strategies and techniques, including how to conduct keyword research, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy.
(1 Credit)
This course explains what marketing analytics is, what it can do, and how it will change your business. Learn how to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights, set up your KPIs, and align measurements to your marketing strategy. Also learn the basics of Advanced Google Analytics and Google Tag Manager.
(1 Credit)
This course covers the best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Learn how to leverage Company Pages for B2B marketing, increase awareness, engage your audience, generate quality leads, drive revenue with a mix of organic and paid tools, and the importance of video marketing on LinkedIn to drive more traffic. It also explains how to use LinkedIn for social selling and the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile.
(1 Credit)
All students will receive a Certification of Completion by Asia Pacific Sales & Marketing Academy upon completing online modules and passing all integrated quizzes.
For Certified Status
Students opting for Certified status will have to register at edu@apacsma.com. Our Educational Consultants will reach out to you on the process, assessment, and certification fees.
Exams will include a knowledge verification assessment, a capstone project &/or an assignment. Students will have to pass with 75% and above (in combined aggregate score) to be eligible for Certified status for any modern marketeer course.
Students who have completed and achieved 12 credits will receive Certified Marketeer Sales Professional certification from Asia Pacific Sales & Marketing Academy.
APACSMA will issue a digital badge and eCertificate within 2 weeks of completion. You will receive a notification from edu@badges.apacsma.com.
To help showcase your achievements, APACSMA has developed together with industry bodies and academia to provide you with unique blockchain verified credentials, a digital version of your qualifications and abilities.
Once you have accepted your badge, you can broadcast the badge directly to your social networks: LinkedIn, Twitter and Facebook; over email; embedded in a website or in your email signature.
For more details on badging click here.
If you need quotation for more than 50 pax or require an official quotation to get an approval from your management, please fill up the form below indicating “Request for Quote” under Type of Enquiry”. Our finance consultant will contact you within 2 working days.
USD$6,200.00
Earner of this certificate will discover the tools and techniques needed to analyze the marketing environment and develop strategies for the real world with this online marketing course.
Earners of this certificate will discover the tools and techniques needed to analyze the marketing environment and develop strategies for the real world with this marketing course.
Send us your message and we will be in touch within 2 business days.
