Internal Sales Academy | Sales Enablement

Certifying Internal Sales Academies

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What is Certifying Internal Sales Academy?

The APACSMA Certifying Internal Sales Academy is a powerful option for organizations looking to quickly and efficiently scale sales performance and operations with a consistent sales methodology across all sales roles within an organization.

Organisations that already has an existing sales training program can work with APACSMA to evaluate, align, map the curriculum and content to global sales standards, Diploma/Degree in Sales or industry endorsed certifications. Once the training gaps are are filled and mapped to standards then all the organization needs to do is take a new hire or existing staffs retraining through the sales training program, and once they pass the requisite testing, they are provided with a certification.

For organisations that does not have proper sales training or academy, they can work together with APACSMA to built one or simply tap on plug & play Academy-as-a-Service which is already aligned with appropriate sales standards, curriculum, role-based training programs with already incorporated audit, testing and industry endorsed certifications.

Why do you need an Internal Sales Academy certified?

By enabling companies to professionalize and equipping your sales force with the right knowledge, trainings and coachings, they can then achieve tangible sales transformation to achieve performance expectations of the businesses. APACSMA will advise and accredit internal sales academy within an organization so they can provide qualifications, create a defined professional career path, and set their sellers apart in the eyes of their customers.

Benefits of the Certifying Internal Sales Academy

Reduce Attrition

As sales professionals understand that they are being invested in, our studies show they are more likely to stay for the duration of their development program even if considering a move. It is well documented that millennials and younger generations are 48% likely to leave an organization in order to improve professional development. There is more loyalty given to organizations that are seen to invest in them personally and professionally. This means they stay well beyond development programs if there is a clear career path. This has a dramatic impact on the cost of a sale. Some member organizations have reported $millions of revenue protected by reducing attrition.

Improved Sales Effectiveness

Occupational qualifications require evidence of learning and evidence of use. This means that any trainings delivered, the sales knowledge, skill or behavior must be evidenced as used in their daily role. The ongoing issue of ROI in training and the application of skills learned can be resolved this way. Training moves away from a purely classroom-based approach with unpredictable levels of application to a blended approach that motivates the learner to really apply what they are doing and demonstrate this daily.

Talent Identification

Each individual in a sales role is given the option to develop themselves. They can self serve their own CPD (Continuous Professional Development). Client companies are given a monthly report of all those who engage in their own self-development. This allows those who have a dedication to growth and improvement – therefore more likely to be effective over time – to be easily identified.

What Will You Get?

1/ Access to global sales standards

2/ Customized sales training courses tailored to your training needs

3/ Ready plug and play sales educational content

4/ Expert practitioners and leaders at your service

5/ Professional auditors to verify knowledge

6/ Jointly endorsed recognition

7/ Global certification and accreditation

8/ Globally recognized prestigious credentials

9/ Access to professional alumni and sales community

10/ Access to continuous development platform

Our Process

When you engage with APACSMA to implement Internal Sales Academy, we have a thorough process to make sure that we are aligned with your core values and sales mission. The steps we take are:

Step 1

Full study on the client's Internal Sales Program, Sales Roles and Skills, KPIs/MBO and more

Step 2

Internal training alignment audit

Step 3

Map content, audit gaps and feedback

Step 4

Once approved and endorsed, companies can go through their internal trainings as per normal

Step 5

Staffs passing out will be audited and certified if meets standards required

Step 6

Companies has an option to enroll staffs to Sales CPD to ensure continuous sales learnings

Professionals are invited to pass the Sales Ethics exam to get an additional recognition Registered Sales Professional [RSP] Status with entry to Global Registrar, endorsed with a credential for name cards. Companies get Investor in Sales recognition and mentioned in media when more than 50% of sellers meet RSP status.