In today’s world, traditional sales methods are no longer enough. A successful salesperson must excel at social selling. Social selling means using social media platforms to increase reach, facilitate sales prospecting, and promote sales. And with so many people using social media, it’s the obvious place to focus on if you want to improve your sales.
Plus, with the advent of COVID-19, leveraging online tools for sales is more important than ever. Whether they’re working from home or the office, you’ll have their attention. You can connect with clients seamlessly as they respond to the pandemic in their area
Unfortunately, while most people know how to post to platforms like LinkedIn, they don’t yet understand how to leverage social media to make sales. Social selling is more than posting pictures and ads. It involves creating an effective, branded online presence, connecting in meaningful ways with potential leads, adding value, and moving the conversation to close. Ask yourself, do you understand the power of social media in the sales process? Is your company leveraging social selling? If not, it’s time to learn exactly how. Our award-winning Certified Social Selling Specialist course will help you adapt to the ever-changing landscape of social selling.
Aligned with industry and designed by experts, this program provides globally-recognized certification that can benefit any modern seller. Covered within this program are the core essentials of B2B social selling including polishing an individual’s business branding, digital sales messaging, content planning, sales engagement, multi-channel sales management, building and leading communities, and managing and nurturing sales relationships.
This 5-module course takes you through the ins and outs of social selling from beginning to end. It offers step-by-step instruction to help you engage with your customer using social platforms. Each module includes actionable steps and assessments required for certification.
This module shows how the buying process has changed over the past 10 years and the impact that change has had on traditional selling methods. It demonstrates the value of both social selling and incorporating digital techniques into the sales process.
It also explores social networks and the value of your personal online brand.
On completion, you will have a fundamental understanding of the key concepts of social selling and the value of integrating digital tools into your sales process.
This module teaches you how to use social research to build accurate personas for your target sector(s), attract the ideal prospects by ensuring you appear in their social network feeds, rank highly in search results using digital and social techniques. It will cover how to anticipate the needs of your target audience so you can provide informative, educational social content.
In addition, it teaches you how to create and curate content for social selling and match the right content with the right channels. It will also help you build your network within the buyer community, and analyze and refine content engagement.
It will explore the most relevant conversations and behavior to help you set the scene for more contextual and personalized engagement with your targeted prospects.
By using research and social intelligence, you will be able to leverage your network effectively to inform a more contextual and personalized engagement process.
This module explores the needs and motivations of buyers and shows you how to provide the right value-added content to build trust with potential and existing customers.
It will help you understand buyer behavior on social networks and curate content through insight into your buyers to engage prospects.
By the end of this module, you will know how to analyze and make sense of content to provide insights for customers.
In addition, you will be able to share content to build stronger relationships and engagement at all stages of the sales funnel.
Closing and retaining is an essential and sometimes tricky part of the sales process. This module will show you how to use social platforms to convert and retain customers and ultimately increase revenue.
It will help you to strengthen relationships with buyers in your network, use social platforms to encourage direct engagement, and increase conversions using a range of social and digital tools and techniques.
By the end, you will be able to identify when to upsell and cross-sell using digital tools and platforms.
In addition, you will retain and build deeper post-sales relationships using social account management techniques.
Building, leading, and leveraging communities of interest is very important. Using tactics and knowledge acquired through other modules, this stage guides you in leveraging your thought leadership and sales skills to engage within and outside via multi-channel engagement.
It will help you strengthen relationships with buyers in your network, use social platforms to encourage direct engagement, and increase conversions using a range of social and digital tools and techniques. In addition, you will build and retain deeper relationships with community-building techniques.
It is a 1-1 coaching session.
The guided selling platform includes step by step guidance to engage with your customer more effectively. It enables easy to learn social selling strategies. With this platform, you can leverage your social networks to attract the right prospects, improve sales prospecting, build trusted relationships, and achieve your sales targets. We’ll help you to connect with your audience on a deeper level and to leverage your social presence.
The program includes integrated assignments and two integrated audits to test your knowledge and performance.
Students will receive a Certified Social Selling Specialist certificate by Asia Pacific Sales & Marketing Academy and the Global Inside Sales Association upon successful completion of all modules and passing the exam.
Upon passing your online tests and successful completion of your online course, submit your course completion scores to email@example.com for digital badging and eCertificate issuance within 5 working days.
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