Certified Digital Marketing Associate – Digital Awareness

As a Certified Digital Marketing Associate, you will be equipped with an understanding of Digital, its meaning, uses, tools and technologies, how they are applied within business, which channels should be used and where the future of Digital is predicted to go. 

On becoming a Certified Digital Associate, you will:

  • Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
  • Recognize the importance of having an online presence to business strategy
  • Understand the benefits of Social Media in supporting brand, marketing and sales
  • Recognize the value of using data and analytics to better understand the performance of your business
  • Recognize the benefits of Social Media as a customer service channel
  • Understand the challenges, risks and reputation issues that affect organizations and that they must be managed
  • Recognize the opportunity to achieve business goals by adopting a digital mind-set

This course is strictly on a request basis. 

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