Earners of this Certified Social Selling Specialist program will learn the importance of social selling, the keys steps to building trust, building a trusted online professional profile, the art of content development, social and virtual sales engagement, customer intelligence, online prospecting, relationship building and growing through multi-channel platforms and improving the overall revenue through social selling engagements.
In today’s world, traditional sales methods are no longer enough. A successful salesperson must excel at social selling. Social selling means using social media platforms to increase reach, facilitate sales prospecting, and promote sales. And with so many people using social media, it’s the obvious place to focus on if you want to improve your sales.
While most sales team know how to post to platforms like LinkedIn, they don’t yet understand how to leverage social media to make sales. Social selling is more than posting pictures and ads. It involves creating an effective, branded online presence, connecting in meaningful ways with potential leads, adding value, and moving the conversation to close. Plus, with the advent of COVID-19, leveraging online tools for sales is more important than ever. Whether your team is working from home or the office, they can connect with clients seamlessly.
Ask yourself, do you understand the power of social media in the sales process? Is your company leveraging social selling? If not, it’s time to learn exactly how. This Certification in Social Selling will help you adapt to the ever-changing landscape of social selling. This program provides globally-recognized certification that can benefit any modern seller. Covered within this social selling training course are the core essentials of B2B social selling including polishing an individual’s business branding, digital sales messaging, content planning, managing and nurturing sales relationships. This global sales online training will also teach how to win clients in LinkedIn, how to handle social contents and social engagements, how to sell in social media and how to sell in LinkedIn.
The objective of this part is to familiarize the learner with the fundamentals of social selling.
This module covers the overview and fundamentals of social selling. It demonstrates the value of both social selling and incorporating digital techniques into the sales process. On completion of this module, you will have a fundamental understanding of the key concepts of social selling.
The objective of this part is to teach the learner how to set up their professional profile for social business success.
In this part, the learner will learn the essential prospecting, networking, maximizing engagement, how to build trusted relationships, account intelligence, and fundamentals of referral selling.
This module teaches you how to use social research to attract the ideal prospects, how to prospect using LinkedIn Sales Navigator, how to find right audience and engage prospects using LinkedIn events. It also covers how to build your network within the buyer community and how to take online conversation offline.
This module covers how to provide the right value-added content to drive engagement, how to write and curate the content and the value of integrating digital tools into your sales process.
This module covers how to build trusted relationship with your customers, retain customers and ultimately increase revenue. It will help you to strengthen relationships with buyers in your network.
This module covers account penetration strategies and tactics. This will help to build stakeholder within accounts, increase direct engagement and conversions.
This module shows how to earn introductions to prime prospects, ask for referrals in the right way, and leverage social media to widen your reach.
All students will receive a Certification of Completion by Asia Pacific Sales & Marketing Academy upon completing all online modules and passing all integrated quizzes.
For Certified Status
Students opting for Certified status will have to register at firstname.lastname@example.org. Our Educational Consultants will reach out to you on the process, assessment, and certification fees.
Exams will include knowledge verification assessment, capstone project &/or an assignment. Students will have to pass with 75% and above (in combined aggregate score) to be eligible for Certified status. Dual endorsed certification will be issued by Asia Pacific Sales & Marketing Academy and Institute of Sales Professionals, UK with official recognition as Certified Social Selling Specialist (CSSS™). CSSSs can use this credential on their name card and on LinkedIn.
APACSMA will issue a digital badge and eCertificate within 2 weeks of completion. You will receive a notification from email@example.com.
To help showcase your achievements, APACSMA has developed together with industry bodies and academia to provide you with unique blockchain verified credentials, a digital version of your qualifications and abilities.
Once you have accepted your badge, you can broadcast the badge directly to your social networks: LinkedIn, Twitter and Facebook; over email; embedded in a website or in your email signature.
For more details on badging click here.
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